中英文银行简介人际意义实现对比分析
发布时间:2021-12-16 06:08
步入21世纪,中国经济与世界经济的联系更为紧密。推进“一带一路”建设既是中国扩大和深化对外开放的需要也是加强与世界他国互利合作的需要。“一带一路”建设的推进和发展一定需要本国相关银行金融机构进入国际市场作为辅助。对于银行来讲,银行简介是其展示自我形象的重要方式。同时对于用户来讲,浏览网上银行简介也是他们了解一家银行最为简捷的方式。在银行简介中,语言表达是影响沟通效果的一个重要因素。因此,为了了解如何扩大我国银行影响力进入海外市场,同时提高我国银行的海外客户接受度,对比研究银行简介中的人际意义是非常有必要的。人类通过语言相互交往,建立并保持一定的联系同时运用语言去影响他人的态度或行为。语言的这一功能被称为人际功能。人际意义的实现可能因为不同的社会文化因素而有所不同。本篇论文运用韩礼德系统功能语法和马丁评价理论对共60篇中英文银行简介人际意义的实现进行对比分析。本篇论文分析结果表明,中英文银行简介中,作者运用不同的语言资源达到人际意义的实现。两者之间有一些相似之处,同时也存在较大差异。相同之处在于,陈述语气的大量使用,中低情态动词反复出现,判定和鉴别的语言资源的运用。差异之处在于:(1)感...
【文章来源】:广东外语外贸大学广东省
【文章页数】:69 页
【学位级别】:硕士
【文章目录】:
ACKNOWLEDGEMENTS
ABSTRACT
摘要
CHAPTER ONE INTRODUCTION
1.1 Definition of Interpersonal Meaning
1.2 Rationale
1.3 Research Questions
1.4 Significance of This Research
1.5 Organization of the Thesis
1.6 Research Methodology and Data Collection
CHAPTER TWO LITERATURE REVIEW
2.1 Previous Studies on Interpersonal Meaning
2.1.1 Different Approaches to Interpersonal Meaning
2.1.2 Previous Studies on Interpersonal Meaning of Discourses
2.1.3 Previous Studies on Contrastive Interpersonal Meaning Analysis
2.2 Previous Researches on Bank Introductions
2.3 Summary
CHAPTER THREE THE ORETICAL FRAMEWORK
3.1 Halliday's Conceptual Framework Applied in This Research
3.1.1 Mood System
3.1.2 Modality System
3.1.3 Person Sstem
3.2 Martin's Appraisal Theory
3.2.1 Attitude System
3.3 Hofstede's Culture Dimension
3.3.1 Power Distance
3.3.2 Individualism and Collectivism
3.3.3 Uncertainty Avoidance
3.3.4 Long-term Orientation and Short-term Orientation
3.4 Theoretical Framework of the Present Research
3.5 Summary
CHAPTER FOUR A CONTRASTIVE ANALYSIS OF INTERPERSONAL MEANING REALIZATION IN CBIs AND EBIS
4.1 Interpersonal Meaning Analysis with Halliday'sSystemic-Functional Grammar
4.1.1 Analysis of Mood System
4.1.2 Analysis of Modality System
4.1.3 Analysis of Person System
4.2 Interpersonal Meaning Analysis with Martin's Appraisal Theory
4.2.1 Analysis of Attitude System
4.3 Summary
CHAPTER FIVE CONCLUSION
5.1 Findings
5.2 Implications of the Present Study
5.3 Limitations of the Present Study
REFERENCES
APPENDICES
Appendix A
Appendix B
在校期间发表论文清单
【参考文献】:
期刊论文
[1]英汉社论人际意义的对比分析[J]. 张琳. 甘肃联合大学学报(社会科学版). 2008(06)
[2]评价理论:在话语分析中的应用和问题[J]. 李战子. 外语研究. 2004(05)
[3]新闻语篇句式模型的批评性分析[J]. 任芳. 解放军外国语学院学报. 2002(05)
[4]功能语法中的人际意义框架的扩展[J]. 李战子. 外语研究. 2001(01)
[5]韩礼德系统功能语言学40年发展述评[J]. 黄国文!510275. 外语教学与研究. 2000(01)
本文编号:3537628
【文章来源】:广东外语外贸大学广东省
【文章页数】:69 页
【学位级别】:硕士
【文章目录】:
ACKNOWLEDGEMENTS
ABSTRACT
摘要
CHAPTER ONE INTRODUCTION
1.1 Definition of Interpersonal Meaning
1.2 Rationale
1.3 Research Questions
1.4 Significance of This Research
1.5 Organization of the Thesis
1.6 Research Methodology and Data Collection
CHAPTER TWO LITERATURE REVIEW
2.1 Previous Studies on Interpersonal Meaning
2.1.1 Different Approaches to Interpersonal Meaning
2.1.2 Previous Studies on Interpersonal Meaning of Discourses
2.1.3 Previous Studies on Contrastive Interpersonal Meaning Analysis
2.2 Previous Researches on Bank Introductions
2.3 Summary
CHAPTER THREE THE ORETICAL FRAMEWORK
3.1 Halliday's Conceptual Framework Applied in This Research
3.1.1 Mood System
3.1.2 Modality System
3.1.3 Person Sstem
3.2 Martin's Appraisal Theory
3.2.1 Attitude System
3.3 Hofstede's Culture Dimension
3.3.1 Power Distance
3.3.2 Individualism and Collectivism
3.3.3 Uncertainty Avoidance
3.3.4 Long-term Orientation and Short-term Orientation
3.4 Theoretical Framework of the Present Research
3.5 Summary
CHAPTER FOUR A CONTRASTIVE ANALYSIS OF INTERPERSONAL MEANING REALIZATION IN CBIs AND EBIS
4.1 Interpersonal Meaning Analysis with Halliday'sSystemic-Functional Grammar
4.1.1 Analysis of Mood System
4.1.2 Analysis of Modality System
4.1.3 Analysis of Person System
4.2 Interpersonal Meaning Analysis with Martin's Appraisal Theory
4.2.1 Analysis of Attitude System
4.3 Summary
CHAPTER FIVE CONCLUSION
5.1 Findings
5.2 Implications of the Present Study
5.3 Limitations of the Present Study
REFERENCES
APPENDICES
Appendix A
Appendix B
在校期间发表论文清单
【参考文献】:
期刊论文
[1]英汉社论人际意义的对比分析[J]. 张琳. 甘肃联合大学学报(社会科学版). 2008(06)
[2]评价理论:在话语分析中的应用和问题[J]. 李战子. 外语研究. 2004(05)
[3]新闻语篇句式模型的批评性分析[J]. 任芳. 解放军外国语学院学报. 2002(05)
[4]功能语法中的人际意义框架的扩展[J]. 李战子. 外语研究. 2001(01)
[5]韩礼德系统功能语言学40年发展述评[J]. 黄国文!510275. 外语教学与研究. 2000(01)
本文编号:3537628
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