书籍装帧设计中的情感诉求

发布时间：2018-01-28 21:54

  本文关键词： 书籍装帧设计 情感诉求 五感体验 人性化设计　出处：《齐鲁工业大学》2015年硕士论文　论文类型：学位论文

【摘要】：书籍是全世界的营养品。在《让心灵去旅行》一文中提到：“生活里没有书籍,就好像没有阳光；智慧里没有书籍,就好像鸟儿没有翅膀。”由此可见书籍对于人们的重要性。随着科技的高速发展以及信息时代的到来,各种电子媒介迅速渗透到人们生活的中,以其传播速度快、波及范围广、交互性强等优势,对传统书籍形成不小的冲击力。部分读者更愿意选择费用较低、方便快捷的网络阅读,而阅读书籍的人群出现了一个下滑的趋势；与此同时,读者对于书籍的美感和功能有了更多的要求,这就迫使书籍设计者不仅仅只是对书籍的封面和内文进行设计,而是更加注重书籍情感化的表达方式,以其美观、大方、更富吸引力的书籍设计为主导方向。本文从书籍色彩、版式、插图、材质等方面进行研究,探讨书籍给予读者的情感诉求,从读者出发追求设计的新情感,从而加强书籍设计的审美性和读者的购买欲望。本文从以下几个方面分析书籍装帧设计中的情感诉求。其一,简述书籍装帧设计的概念和形式,举例说明书籍设计在“五感”中的情感体验,并阐明情感诉求概念和读者的现代需求与情感。其二,探究书籍设计与情感诉求；分别从书籍的色彩、材质、插图、排版、文字找寻与情感诉求的关联。色彩是本文的重中之重,寻求色彩整体风格,从和谐角度出发阐明华贵的、喜庆的和现代的等色彩特性给读者的视知觉感受。材质是触觉书籍的第一感受,也是书籍保护功能的重要体现,从书籍的各种材质和用途出发,介绍人们对于书籍的视觉、触觉等感受。通过对书籍的分类,分别介绍教科书、文艺类书籍、儿童类书籍等不同类别的书籍中的插图所表达出来的情感诉求。版式是一个书籍阅读流程引导,好的版式能让人们更快的了解熟悉文章内容,给人们带去好的视觉印象。文字是人与人沟通的桥梁,是倾诉感情的媒介。从字体属性角度出发,举例分析文字在书籍装帧设计上的情感诉求。其三,研究文化观念与书籍装帧设计的情感表达。以加强书籍情感观念认识出发,采用情感化为主题的多元化表现方法,在尊重传统认识的基础上发挥个性和创造性上阐述文化内涵。其四,书籍装帧设计中情感诉求具有以读者为核心的一种综合性设计体验以及适可而止的特点。最后,对当代书籍装帧设计的艺术展望。以传统民族文化与时尚元素并存,艺术性与商业性、人性化与本土化相统一的角度出发,指导当今的设计实践。总之,书籍装帧设计中情感诉求要以关心读者情感为核心,以节约资源、保护环境为己任,使书籍装帧设计更具人性化,从而达到更好的刺激销售的目的。
[Abstract]:Books are the nutrition of the world. "No books in life, just like there is no sunshine," said the article "Let the mind travel". Wisdom without books is like birds without wings. "this shows the importance of books to people. With the rapid development of technology and the advent of the information age." A variety of electronic media quickly infiltrate into people's lives, with its advantages of fast transmission, wide spread range, strong interaction, and so on, it forms a great impact on traditional books. Some readers prefer to choose the lower cost. Convenient and fast online reading, and the people who read books have a downward trend; At the same time, readers have more requirements for the aesthetic sense and function of books, which forces book designers not only to design the cover and text of books, but also to pay more attention to the expression of book emotion. With its beautiful, generous, more attractive book design as the dominant direction. This paper from the book color, layout, illustrations, materials and other aspects of research, to explore the emotional appeal of books to readers. From the readers to pursue the new feelings of design, so as to strengthen the aesthetic design of books and readers' desire to buy. This article from the following several aspects of the book binding design in the emotional appeal. This paper briefly describes the concept and form of book binding design, illustrates the emotional experience of book design in the "five senses", and clarifies the concept of emotional appeal and the readers' modern needs and emotions. Explore the book design and emotional appeal; From the book color, material, illustrations, typesetting, text search and emotional appeal. Color is the most important part of this paper, seeking the overall color style, from the perspective of harmony to clarify the magnificent. The material is the first feeling of the tactile book, and it is also the important embodiment of the book protection function, starting from all kinds of materials and uses of the book. Through the classification of books, the introduction of textbooks, literature and art books. Children's books and other different types of books illustrations expressed the emotional appeal. Typography is a book reading process guide, a good layout can let people understand the content of familiar articles faster. Bring good visual impression to people. Text is a bridge between people and people, is a medium to pour out feelings. From the perspective of font properties, this paper analyzes the emotional appeal of text in book binding design. 3. This paper studies the emotional expression of cultural concept and book binding design. In order to strengthen the understanding of book emotional concept, it adopts the multi-expression method of emotion as the theme. On the basis of respecting traditional knowledge, the author expounds the cultural connotation on the basis of giving full play to personality and creativity. Book binding design emotional appeal has a reader as the core of a comprehensive design experience and can stop. Finally. To the contemporary book binding design art prospect. With the traditional national culture and the fashion element coexistence, the artistic and the commercial, the humanization and the localization unifies angle, guides the present design practice. In the design of book binding, the emotional appeal should focus on the concern for the reader's emotion, save resources and protect the environment, so as to make the design of book binding more humanized and achieve a better purpose of stimulating sales.
【学位授予单位】：齐鲁工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J524
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本文编号：1471649