体验式服装商业空间意境的营造对消费者的影响

发布时间：2018-03-01 11:03

本文关键词： 体验式服装商业空间空间景观意境营造　出处：《海南大学》2015年硕士论文　论文类型：学位论文

【摘要】：能够有效地销售商品便是商业设施的基本功能所在。然而随着商业活动的繁荣和发展,仅仅通过最简单的交换模式早已无法满足顾客的需求。而体验式消费作为一种新型的消费模式应运而生,它不仅仅是单纯的满足人们简单的购买需求,更是一种从人类感官进行立体式刺激从而关注情感价值的体现,使消费者达到精神愉悦的新型消费模式。消费模式的改变必然会催生出新的商业空间,另一方面的因素是电子商务的发展日益壮大,网络购物基本上已经进入了新一代消费者的生活中,给实体销售终端带了不小的冲击。以往的商业服装空间营造多是以传统交易为基础,满足主要基本功能即可,但是随着社会经济的发展,人们生活水平和理念的不断提高,消费方式由交易式向体验式的过度,体验式商业服装空间的设计将逐渐形成一种流行的趋势。本文将以此为切入点从商业服装空间的意境营造方面,以环境设计学为基础,结合心理学,营销学等,对现代国内外商业服装空间的案例进行分析,探究商业服装空间这一交易场所如何可以更好的满足人们购物的同时又愉悦了人们的精神。争取在如何打造理想的体验式商业服装空间的同时又改变消费者以往犹豫的购物心态,从而达到消费者的快乐购物和高成交的率给商家带来的回报的问题上做出一番有价值的探索。
[Abstract]:The ability to sell goods effectively is the basic function of business facilities. However, with the prosperity and development of business activities, Only through the simplest exchange mode can not meet the needs of customers. And experiential consumption as a new consumption model came into being, it is not simply to meet people's simple purchase needs, It is also a new type of consumption pattern, which can stimulate the human senses and pay attention to the emotional value so that consumers can achieve spiritual pleasure. The change of consumption pattern will inevitably give birth to a new commercial space. On the other hand, the development of e-commerce is growing, and online shopping has basically entered the life of a new generation of consumers. In the past, most of the commercial clothing spaces were built on the basis of traditional transactions and satisfied with the main basic functions. However, with the development of social economy, people's living standards and concepts have been constantly improved. With the transition of consumption mode from transactional to experiential, the design of experiential commercial clothing space will gradually form a popular trend. This article will take this as a breakthrough point from the aspect of artistic conception construction of commercial clothing space, based on environmental design. Combined with psychology, marketing and so on, this paper analyzes the case of commercial clothing space at home and abroad. This paper explores how the commercial clothing space can better satisfy people's shopping and at the same time pleasure people's spirit. Try to create the ideal commercial clothing space while changing the consumer's past. Hesitant shopping mentality, In order to achieve the consumer's happy shopping and high turnover rate to the business to make a valuable exploration of the problem.
【学位授予单位】：海南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F274;TU247

【共引文献】