深圳市坤博设计有限公司业务战略研究

发布时间：2018-03-10 07:27

本文选题：战略分析　切入点：企业业务战略　出处：《兰州大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着中国经济发展逐步进入新的常态,随着全球经济正处在多维态势之中变化,可以预计我国企业将面临残酷的市场竞争,尤其是中小企业生存和发展的竞争将不可避免。我国房地产业曾推动国民经济高速增长,其下游产业中服务性设计行业也在一段时期呈几何级数增长。如今,市场向理性回归,房地产业、建筑设计行业不可避免地要接受市场回归的挑战。在固定资产投资相对放缓,但固定资产投资额相对保持高位的情况下,建筑与景观设计行业的市场空间仍很广阔。面对设计行业多元化竞争的激烈市场格局,以及目前企业自身能力前提下,如何转换思路,重新定位自己的下一步目标市场,修炼自身的设计水平,成为企业现阶段解决的重要业务战略。本文基于建筑设计行业的特性,以解剖单元设计企业与其它行业在发展运营中的独特性和共性,并结合作者单位深圳市坤博设计有限公司的发展生态、社会生态、行业生态和企业内部生态,进行内、外部数据模型的建立和评价,再利用SWOT矩阵进行数据信息匹配分析,论证出深圳市坤博设计有限公司的战略体系,最后在其战略体系的基础上提出战略实施和战略控制的具体措施。在此基础上,深圳市坤博设计有限公司结合自身的优势及劣势,了解行业政策和中小企业有利政策。根据当前情况规划企业战略方向、核心竞争力、战略目标体系、制定出公司发展的业务战略。通过公司树立品牌,打造明星产品,稳定核心团队,形成竞争态势,合理配置资源,促进企业健康发展。
[Abstract]:As China's economic development gradually enters the new normal and the global economy is in a multi-dimensional state of change, it can be expected that Chinese enterprises will face cruel market competition. In particular, the competition for the survival and development of small and medium-sized enterprises will be inevitable. China's real estate industry once promoted the rapid growth of the national economy, and the service design industry in its downstream industries also showed geometric growth in a certain period of time. Now, the market is returning to rationality. The real estate industry, the architectural design industry, inevitably has to accept the challenge of a return to the market. With fixed asset investment relatively slowing down, but fixed asset investment remaining relatively high, The market space of architecture and landscape design industry is still very broad. Facing the fierce market pattern of diversified competition in design industry and the premise of enterprise's own ability at present, how to change train of thought and reposition its next target market, This paper, based on the characteristics of architectural design industry, aims at dissecting the uniqueness and commonness of the enterprise and other industries in the development and operation. Combining with the development ecology, social ecology, industry ecology and internal ecology of Shenzhen Kunbo Design Co., Ltd, the author establishes and evaluates the internal and external data models, and then uses SWOT matrix to carry out the data information matching analysis. This paper demonstrates the strategic system of Shenzhen Kun Bo Design Co., Ltd., and finally puts forward the specific measures of strategic implementation and strategic control on the basis of its strategic system. On this basis, Shenzhen Kun Bo Design Co., Ltd. combines its own advantages and disadvantages. Understand the industry policy and the favorable policy for small and medium-sized enterprises. Plan the strategic direction, core competitiveness, strategic objective system of the enterprise according to the current situation, and formulate the business strategy of the company's development. Stable core team, form competitive situation, reasonable allocation of resources, and promote the healthy development of enterprises.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F426.92

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