谈电影海报中中文字体的设计风格

发布时间：2018-03-28 17:43

本文选题：电影海报设计　切入点：中文字体的设计风格　出处：《天津工业大学》2017年硕士论文

【摘要】：电影海报是我们日常生活中常见的一种用于电影宣传的招贴海报,在电影海报的设计中,文字设计已经成为了整个海报设计中的重要设计元素。文字开始不再以单一的形式出现,它开始同色彩和图形一样,成为整个海报构成的一部分,现如今,电影海报设计中中文字体的使用和设计成为了海报设计的重头戏。中文字体除了本身所具有的一字多意的文化内涵外,逐渐开始与设计产生了联系,使海报更具有独特的审美和视觉意义。在电影海报设计中,中文字体设计再也不是单纯的对文字的大小、形状、颜色、字体进行改变,而是将字体看作图形,进行创意设计。把文字本身的意义与创意图形结合,使文字和图形成为一个整体的设计元素,这样一来,设计就具有更深层次的表达意义,同时在传达效果上也更有创意和视觉效果。从甲骨文开始,炎黄子孙有了真正属于自己的文字,汉字从甲骨文开始,由象形文字经过几千年的岁月洗礼,经历了上百个朝代的文字变迁,逐渐发展成为我们今天沿用的简体字。从象形文字的出现开始,我们有了最早记录语言的工具和表达情感的符号,文字最重要的一个功能就是传达信息,在电影海报中也是一样。只是在如今人们追求更好的视觉审美的环境下,文字在电影海报设计必须具备双重功能,电影海报除了具有传递电影信息的功能外,还有一定的商业价值,与市场反馈直接挂钩。电影海报用它独立的视觉艺术效果向大众微妙的传达着电影的剧情、背景和文化内涵。中文字体的设计是伴随着社会经济、文明、政治的发展而发展的,可以被称为是时代的标记。它是随同数字媒体和网络技术的普遍存在,是有意识的对字体按着视觉设计的基本原理加以统筹的设计,最终达到既定的视觉效果。研究电影海报中中文字体的设计风格和中文字体设计发展的历史意义,不仅可以对今后的电影海报设计提供有利帮助,而且对中国海报设计的进一步发展也起到了积极的推动作用。
[Abstract]:The movie poster is a poster for the film publicity common in our daily life, in the movie poster design, text design has become an important design elements of the poster design. The text began to no longer appear in the form of a single, it starts with the same color and graphics, become a part of the whole, a poster now, the use and design of movie posters Chinese font design has become the highlight of the poster design. Chinese font in addition to a meaning itself with the cultural connotation, and gradually began to design have been linked to the poster has a unique aesthetic and visual sense. In the movie poster design, Chinese font design is no longer a simple text size, shape, color, font, but the font as a graphic, creative design. The text itself and the significance of creative graphics The combination of text and graphics into an overall design elements, so that the design has expressed a deeper meaning, but also convey the effect more creative and visual effects. Start from the Oracle, with all the children of the Yellow Emperor truly their own words, Chinese characters from Oracle began by hieroglyphs after thousands of years baptism, has experienced changes in the text of hundreds of dynasties, gradually become today we use the simplified characters. From the beginning of the glyph, we have the tools of language and the earliest record of emotional expression symbols, one of the most important functions of the text is to convey information, as well as in the movie poster. Only in the now people pursue a better visual aesthetic environment, the text must have a dual function in the movie poster design, poster has the function of information transfer film, and a The commercial value, and market feedback directly linked. The movie poster with its visual effects independent to the public to convey the subtle movie plot, background and cultural connotations. Chinese design font is accompanied by social and economic development, civilization, and political development, can be described as a sign of the times. Is common with digital media and network technology, is designed according to the basic principle of font visual design to co-ordinate the conscious, eventually to achieve the visual effect. The design style of Chinese font posters of the font design and development of the historical significance, not only can provide beneficial help to the movie poster design in the future, and the further development of Chinese poster design has played a positive role in promoting.

【学位授予单位】：天津工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524.3

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