企业文化在商业展示空间中的设计研究

发布时间：2018-04-15 16:21

本文选题：商业空间 + 企业文化　；参考：《广西师范大学》2017年硕士论文

【摘要】：如今,商业展示空间设计是在市场经济的快速增长的变迁和人类需求不断提高的条件下得以革新,看似传统的室内规划与室外建筑规划,然而走进一个商业空间所带给消费者的归属感的背后都隐藏着企业文化的内涵。企业文化是指企业及其内部工作人员在围绕开展经营活动所需的意识形态;从狭义上解释,企业文化是指企业及其工作人员在长期开展经营活动所培养并形成的管理思想、群体意识、价值观念、行为规范,由企业的物质文化、精神文化、行为文化和制度文化四个构成要素所组成。商业空间的展示设计在经济全球化的推动下,迫使设计师要对企业文化的表现形式由所密切关注和理解,结合商业展示空间设计的基本原则,掌控和剖析商业展示空间设计的过去、现在和未来,以传递真实信息、展现时代感与民族风格、强调环境观念,并为了消费者的审美效应而进行设计。研究内容主要针对商业展示空间设计的入口设计、整体布局、动线安排、光照形式等展示造型的具体表现形式,改变忽视企业文化而盲目进行商业展示空间设计的传统现象,发展以企业文化为理论支撑的商业展示空间艺术。结合企业文化的三大结构要素在商业展示空间所体现的有效信息,使消费群体能更直观感受其企业所传达的理念。总而言之,本文是为了论证商业展示空间设计需要以企业文化为理论支撑,企业文化的展现离不开商业展示空间设计,由此得出,企业文化和商业展示空间设计是密不可分的。体现了企业文化是商业展示空间设计的指导基础,商业展示空间设计也在一定程度上反映着企业的文化与内涵精神,两者之间相辅相成,联系紧密。离开了企业文化谈商业展示空间设计,商业空间便毫无内涵可言,如果离开商业展示空间设计谈企业文化的建设,是无法体现企业文化的真实感和时代感,便是理论离开实践,空谈不能成为现实。
[Abstract]:Now, commercial display space design is in the rapid growth of the market economy and the change of human needs under the condition of continuously improving the reforms, the seemingly traditional indoor and outdoor architectural planning and planning, but into a commercial space to bring consumers a sense of belonging are behind the hidden meaning of enterprise culture. The enterprise culture refers to the enterprise and the internal staff around to carry out business activities required for the interpretation of ideology; from narrow sense, enterprise culture refers to the enterprise and its staff to carry out business activities in the long-term training and the formation of management thought, group consciousness, value concept, code of conduct, by the enterprise material culture, spirit culture, behavior culture and system culture four the composition of elements. The commercial space exhibition design under the impetus of economic globalization, forcing the designer to form the corporate culture close by Note and understanding, combined with the basic principles of commercial display space design, control and analysis of commercial display space design in the past, present and future, in order to transfer the true information to show the sense of the times and the national style, emphasizing the concept of environmental and aesthetic effect, in order to consumers and design. The main research contents for the entrance design, space design commercial display the overall layout, line arrangement, light concrete manifestation form of exhibition design, change and neglect the enterprise culture blindly traditional phenomenon commercial display space design, development to the enterprise culture as the theoretical support of commercial space of display art. The combination of the three elements of enterprise culture in the information embodied in the commercial exhibition space so, consumer groups can feel more intuitive the enterprise to convey. In short, this paper is to demonstrate the commercial display space design needs to the enterprise As the theoretical support, show the enterprise culture cannot do without the space design, commercial display the enterprise culture and the commercial exhibition space design is inseparable. Reflects the enterprise culture is the foundation of guiding commercial exhibition space design, commercial space design also reflects the spirit and connotation of enterprise culture, between the two complement each other closely. Leave the corporate culture to talk about the commercial exhibition space design, commercial space is no meaning at all, if you leave the commercial exhibition space design on the construction of enterprise culture, the enterprise culture is not the true feeling and sense of the times, is the theory without practice, talk can not become a reality.

【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J525.2

【参考文献】