地域特色文化元素在旅游标识导向系统设计中的运用研究

发布时间：2018-04-22 08:27

本文选题：地域特色文化 + 旅游标识导向系统　；参考：《江西科技师范大学》2015年硕士论文

【摘要】：随着时代的演变、社会的进步,人们对精神的满足、文化的需求不断提升,逐渐热衷于外出旅游,在休闲娱乐的同时,更多的是希望感受到旅游景区所带来的深层文化底蕴。如果说文化是民族的血脉,那么对于景区而言,旅游标识导向系统就是输送血液的血管。旅游标识导向系统作为促成景区有机联系的空间引导,在人们参观游览中始终伴随左右,因而备受关注。地域特色文化元素在旅游标识导向系统设计中的运用,我们不断挖掘旅游标识导向系统的视觉表现形式,结合地域特色文化中适合旅游标识导向系统所需的元素,解读分析后将两者借助各种创意设计手法有机结合。一方面能够实现聚焦聚众,树立彰显地域特色的旅游景区对外视觉宣传形象；实现互联互通,展现景区特色文化并实现游客的多方位互动体验；实现相辅相成,使地域文化通过符号化的视觉语言得以保护传承。另一方面能够解决旅游视觉形象设计途径同质化和单一化问题；解决跨学科和跨文化交流的媒介构建与语言传播；解决与文化相结合的设计中文化元素的创意表现。所以,传承传统文化、焕发地域文化,注入特色文化,我们就能够创造出每个地域的特色点和他的竞争力。通过将地域特色文化分为地物构造、生物形态、人文风俗和工巧艺术四种类型后分别实现在旅游标识导向系统设计中的具体运用；分析研究四大具体运用,得出功能性原则、审美性原则、时代性原则和文化性原则四大运用原则；遵循恪守四大运用原则,塑造出服务旅游景区、设计新颖独特、符合时代潮流并且满足文化传承的旅游标识导向系统。蕴含地域特色文化的旅游标识导向系统,在服务景区的同时,满足游客视觉审美和精神文化的双重需求,展现出景区特有的风貌与特质,在寓教于乐中营造出和谐共融的旅游文化环境,提升地域文化资源的可持续性,为景区地域文化的传承搭建桥梁,实现旅游经济和景区文化之间的融汇并进。
[Abstract]:With the evolution of the times, the progress of society, people's spiritual satisfaction, cultural needs, gradually keen to travel, leisure and entertainment at the same time, more hope to feel the deep cultural heritage brought by tourist attractions. If culture is the blood of the nation, then for scenic spots, the tourist sign guidance system is the blood vessel. As the space guide to promote the organic connection of scenic spots, the tourism sign guidance system is always accompanied by people visiting and visiting, so it has attracted much attention. With the application of cultural elements with regional characteristics in the design of tourism sign guidance system, we constantly excavate the visual expression form of tourism sign guidance system, and combine the elements of regional characteristic culture suitable for tourism sign guidance system. After the interpretation and analysis of the two with the help of a variety of creative design techniques organically combined. On the one hand, it can focus on the public, set up the external visual propaganda image of tourism spots with regional characteristics; realize the interconnection, show the characteristic culture of the scenic spots and realize the multi-directional interactive experience of tourists; and realize the complementarity of each other. So that regional culture through symbolic visual language can be protected and passed on. On the other hand, it can solve the problem of homogenization and simplification of tourism visual image design, the media construction and language communication of cross-disciplinary and cross-cultural communication, and the creative expression of cultural elements in the design combined with culture. Therefore, by inheriting the traditional culture, coruscating the regional culture and infusing the characteristic culture, we can create the characteristic points of each region and its competitiveness. By dividing the regional characteristic culture into four types: the structure of the feature, the biological form, the humanistic custom and the skillful art, respectively, the specific application of the culture in the design of the tourism marking guidance system is realized, and the four specific applications are analyzed and studied, and the functional principles are obtained. Aesthetic principle, epochal principle and cultural principle four application principles; follow the four application principles, mold out the service tourism scenic spots, design novel and unique, in line with the trend of the times and meet the cultural heritage of tourism marking guidance system. The tourism sign guidance system which contains the regional characteristic culture, while serving the scenic spot, satisfies the tourists' double needs of visual aesthetic and spiritual culture, and shows the unique style and characteristics of the scenic spot. To create a harmonious and harmonious tourism culture environment, to promote the sustainability of regional cultural resources, to build a bridge for the heritage of scenic area culture, and to achieve the integration of tourism economy and scenic area culture.
【学位授予单位】：江西科技师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J524.4

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