基于设计伦理学下的棉麻包装设计研究

发布时间：2018-04-23 01:30

  本文选题：设计伦理 + 生态设计　； 参考：《南昌大学》2015年硕士论文

【摘要】：棉麻包装作为包装中的一种,它有着悠久的历史,在现代包装设计里随着复古风和生态包装设计的热浪再次兴盛起来。如今,不可降解的化学包装材料导致土壤恶化,严重污染城市环境。包装材料的改革迫在眉睫,生态包装设计成为必然趋势,棉麻包装作为天然可回收的生态包装,日益得到人们的重视.包装设计作为人类实践的设计活动,也应该遵守一定的道德伦理准则,对于现代包装设计来说设计伦理学作为一把伦理道德的标尺,可以规范和约束其设计活动。再次在设计理念中融入伦理的概念,意让人们从伦理学的角度考量人与设计与自然之间的综合关系的处理,“天地君亲师”自然为天地,人们取于自然,需敬畏自然,感恩自然。此外,我们对设计伦理学的认识更应该上升到对设计精神层面的指导,人们说“相由心生”设计精神是设计的内在,只有内在丰富起来了,所设计的产品表象才能得到提升。在国内,伦理这个词汇在艺术设计领域还是比较模糊的,所以我们迫切需要明确包装设计中人文化关怀,中国传统文化本土化回归,建立清晰的包装伦理意识。本文以棉麻包装设计为对象,以设计学理论为指导,分析现代包装设计的伦理丧失现象以原因,并对从对生态材料棉麻的种类,特质,制作工艺,印染工艺进行研究,再结合平面设计理论,分析并总结出现代棉麻包装设计的设计手法,包装结构,视觉要素,伦理特征等,意在从研究棉麻包装的伦理性上给现代棉麻设计一个新的价值理念点,以唤醒设计师对自身职责的思考,传达可持续设计,人性化设计,伦理设计等设计理念。并试图以成功的棉麻包装设计为例结合设计伦理学理论总结出现代生态材料在包装设计中的运用方法及方向,共建当代商品包装和谐的设计氛围。
[Abstract]:Cotton and linen packaging as one of the packaging, it has a long history, in the modern packaging design with the retro wind and the heat wave of ecological packaging design again flourished. Today, non-degradable chemical packaging materials lead to soil deterioration and serious pollution of the urban environment. The reform of packaging materials is imminent, and ecological packaging design becomes an inevitable trend. As a natural and recyclable ecological packaging, cotton and hemp packaging has been paid more and more attention. Packaging design, as a practical design activity of human beings, should also abide by certain moral and ethical standards. For modern packaging design, design ethics, as a scale of ethics, can regulate and restrict its design activities. Thirdly, by incorporating the concept of ethics into the concept of design, people should consider the comprehensive relationship between man and design and nature from the perspective of ethics. Gratitude is natural. In addition, our understanding of design ethics should be raised to the direction of design spirit. People say that the spirit of design is inherent in design, only when the design is enriched, the product appearance can be improved. In China, the term "ethics" is still vague in the field of art and design. Therefore, we urgently need to make clear the concern of human culture in packaging design, the localization of Chinese traditional culture, and the establishment of a clear sense of packaging ethics. In this paper, cotton and hemp packaging design is taken as the object, the theory of design is taken as the guide, and the reasons for the loss of ethics in modern packaging design are analyzed, and the types, characteristics, manufacture technology, printing and dyeing technology of cotton and hemp as ecological materials are studied. Combined with graphic design theory, the paper analyzes and summarizes the design techniques, packaging structure, visual elements and ethical characteristics of modern cotton and hemp packaging design, aiming at giving modern cotton and hemp packaging a new value idea point from the perspective of studying the ethics of cotton and hemp packaging. In order to arouse the designer's own responsibility, convey sustainable design, human design, ethical design and other design concepts. Taking successful packaging design of cotton and hemp as an example, this paper tries to sum up the application method and direction of modern ecological materials in packaging design in combination with the theory of design ethics, so as to build a harmonious design atmosphere for contemporary commodity packaging.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J524.2
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本文编号：1789863