南京城市旅游纪念品创新设计研究

发布时间：2018-04-29 04:42

本文选题：南京 + 城市旅游纪念品　；参考：《东南大学》2015年硕士论文

【摘要】：20世纪90年代以来,伴随着居民收入的显著提高,旅游业迎来了高速发展时期。旅游纪念品作为旅游消费的重要环节,在调整社会产业结构,促进经济发展,增加居民收入,构建城市形象,保护地域文化等方面都起着至关重要的作用。然而,从世界范围看,我国旅游纪念品市场发展依然处于较低水平与欧美旅游业发达国家存在较大差距。因此,提高旅游纪念品设计水平以满足旅客不断增长的物质、精神需求就显得迫在眉睫。南京作为六朝古都,历史文化名城,地域文化历史悠久、遗产丰富。一方面,南京旅游市场逐渐走出单一发展局面,向着多元化、地域化、市场化、民族化、特色化方向发展。但另一方面,南京旅游纪念品市场发展依然缓慢,纪念品创意水平低,同质化严重,缺乏地域文化特色等现象阻碍着南京旅游纪念品市场的发展。因此,以南京地域文化为依托,运用现代设计方法提取具有代表性的地域文化符号应用于南京旅游纪念品创新设计就显得尤为重要。本文针对南京地域文化、历史文化遗产及旅游纪念品现状及问题进行分析,从地域文化视角对南京旅游纪念品创新设计提出概念,借鉴国外旅游纪念品设计的经典案例,为南京旅游纪念品创新设计提供具有建设性的策略意见及可操作性思路,目的在于,凸显南京旅游纪念品地域文化特色,提高旅游纪念品设计含量,打造具有地域文化代表性的旅游纪念品品牌,从而为提高南京旅游产业发展水平,保护、传承南京地域文化、构建南京城市形象做出重要贡献。同时,在研究过程中得到的实证性理论及设计方法对于其他地区旅游纪念品创新设计及文化的传承与保护都具有借鉴意义。
[Abstract]:Since 1990's, along with the remarkable increase of residents' income, tourism has ushered in a period of rapid development. As an important link of tourism consumption, tourist souvenirs play an important role in adjusting social industrial structure, promoting economic development, increasing residents' income, constructing city image and protecting regional culture. However, from a worldwide perspective, the development of tourism souvenir market in China is still in a relatively low level, and there is a big gap between the developed countries of tourism in Europe and the United States. Therefore, it is urgent to improve the design level of tourist souvenirs to meet the increasing material of tourists. Nanjing as the six dynasties ancient capital, historical and cultural city, a long history of regional culture, rich heritage. On the one hand, Nanjing tourism market has gradually stepped out of a single development situation and developed towards diversification, regionalization, marketization, nationalization and characterization. On the other hand, the development of Nanjing tourist souvenirs market is still slow, the creative level of souvenirs is low, the homogeneity is serious, and the lack of regional cultural characteristics is hindering the development of Nanjing tourist souvenirs market. Therefore, based on Nanjing regional culture, it is very important to use modern design method to extract the representative regional cultural symbols and apply them to the innovative design of Nanjing tourist souvenirs. This paper analyzes the present situation and problems of Nanjing regional culture, historical cultural heritage and tourist souvenirs, puts forward the concept of innovative design of Nanjing tourist souvenirs from the perspective of regional culture, and draws lessons from the classic cases of foreign tourism souvenirs design. This paper provides constructive strategic suggestions and operable ideas for the innovative design of Nanjing tourist souvenirs. The purpose of this paper is to highlight the regional cultural characteristics of Nanjing tourist souvenirs and to improve the design content of tourist souvenirs. In order to improve the development level of Nanjing tourism industry, to protect and inherit Nanjing regional culture, and to build the image of Nanjing city, the brand of tourist souvenirs with regional culture representation is established. At the same time, the empirical theory and design method obtained in the course of the research have reference significance for the innovative design of tourism souvenirs and cultural heritage and protection in other regions.
【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.6

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