蒙族传统纹样在现代标志设计中的应用研究

发布时间：2018-05-14 13:49

本文选题：蒙族传统纹样 + 现代标志设计　；参考：《北方工业大学》2017年硕士论文

【摘要】：本课题选取标志设计为例,主要探讨如何将民族性的内容实质自然的引流到现代标志设计中,从而用这一方法来有效的解决目前国内标志设计存在的一些突出问题——有些设计作品已经走入了盲目套用"中国风",乱扣"民族风"帽子的怪圈。只有真正解决这些问题才能让标志设计走向新的高度,走出一条真正富有民族特色的道路。文章以蒙族传统纹样为例,挖掘了蒙族传统纹样的特点与"乌嘎拉吉"的精髓所在,并从构成方式和描述题材两个角度梳理了它的主要类型,提出了几个现代标志设计向蒙族传统纹样进行借鉴的方法和建议,提倡将蒙族传统纹样的结构形式以及构图方法进行解构、提炼与再设计;将其艺术表现形式适时的引流到现代标志设计中去,而不是简单的对既有纹样进行生搬挪用。其次对蒙族传统纹样的发源进行了整理研究,主要与神话传说,生活环境,宗教、岩画与蒙汉交融有着密切的关联,并举例阐述了其具体内容。然后对蒙族传统纹样在现代标志设计中的应用现状进行了调查研究与走访。发现对于蒙族本土地区来讲,对于蒙族传统纹样的应用相对来说比较广泛,但是也一定程度上存在照搬既有传统纹样的问题。而非蒙族地区也曾出现过类似中国联通标志的经典借鉴引用的例子,虽说如此,但受地域文化的局限性,应用范围并不十分广泛。继而对蒙族地区与非蒙族地区的标志设计分类提出了合理借鉴和应用蒙族传统纹样的方法。最后提出只有深入挖掘包括蒙族传统纹样在内的民族传统文化才能真正的保护与弘扬民族传统文化,同时这也是现代标志设计如何走出一条富有民族特色的设计之路的关键所在。
[Abstract]:This topic selects the sign design as an example, mainly discusses how to drain the nationality content into the modern sign design naturally, Thus, this method can effectively solve some outstanding problems existing in the domestic logo design at present-some design works have already entered the strange circle of blindly applying "Chinese style" and indiscriminately attaching "national wind". Only by really solving these problems can the logo design move to a new height and walk out a road with real national characteristics. Taking the Mongolian traditional pattern as an example, this paper excavates the characteristics of the Mongolian traditional pattern and the essence of "Ugaraji", and combs its main types from the two angles of composition and description of the subject matter. Several methods and suggestions of modern logo design for reference to Mongolian traditional pattern are put forward, and it is advocated to deconstruct, refine and redesign the structure form and composition method of Mongolian traditional pattern. It drains its artistic expression form into modern logo design, rather than simply misappropriating the existing pattern. Secondly, the origin of Mongolian traditional patterns is studied, which is closely related to myths and legends, living environment, religion, rock paintings and Mongolian and Han, and illustrates its specific content. Then the application of Mongolian traditional pattern in modern logo design is investigated and visited. It is found that the application of Mongolian traditional patterns is relatively extensive for the native Mongolian areas, but to some extent there is the problem of copying the existing traditional patterns. However, there have been some classic examples of reference and citation similar to China Unicom logo in non-Mongolian areas. However, due to the limitations of regional culture, the scope of application is not very wide. Then, the paper puts forward a reasonable method of drawing lessons from and applying the traditional patterns of the Mongolian nationality to the design and classification of the signs in the Mongolian region and the non-Mongolian area. Finally, it is proposed that only by digging deeply into the traditional national culture, including the Mongolian traditional pattern, can we truly protect and carry forward the national traditional culture. At the same time, this is the key of modern logo design.
【学位授予单位】：北方工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524.4

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