融媒时代播音与主持艺术专业人才培养改革研究

发布时间：2018-05-18 22:05

本文选题：融媒时代 + 播音与主持艺术专业　；参考：《华中科技大学》2015年硕士论文

【摘要】：这是一个媒介融合的时代,媒介环境日新月异,媒体竞争云诡波谲。数字技术、网络技术不断革新,4G通信技术日益普及,一大批视听新媒体吸引了众多用户,传统媒体也借助新媒体使优质内容的传播插上翅膀。综合网站主持人、“台网捆绑”式主持人、手机电视节目主持人、自媒体播客??融媒时代的主持传播有了更多崭新的表现形态。融媒时代的视听节目以其非线性、多元化、互动性、个性化等传播特点对播音员主持人提出了更高的从业要求,具体表现为即兴口语表达好、即时互动能力强、专业知识储备深、媒体创作技能全、个性品牌色彩丰等特征和要求。我国播音与主持艺术专业教育在经历了50多年的发展后呈现出了多重矛盾。本文从历史沿革、学科定位、招生规模、培养目标、课程设置、教学方法六大方面分析了当前该专业的人才培养现状,并结合当前媒介环境及主持传播人才特征和从业要求,指出专业教育在时代发展中暴露出的人才供给与业界需求的不平衡、专业规模与教学资源的不匹配、目标定位与时代发展的不符合、能力培养与从业要求的不接轨等四大问题。针对上述矛盾,笔者通过分析当前信息传播环境与特征,借鉴国外及台湾地区口语传播办学经验,综合国内著名主持人从业心得体会,提出融媒时代播音与主持艺术专业人才培养改革方向。第一,明确学科定位思路。在传播学与艺术学的视角下,融合中国播音学、主持传播学和言语沟通学三大理论进行学科定位与建设;第二,拓宽专业培养格局。从面向传统广电为主体的培养目标,到面向融合媒介为主体转变。第三,转变人才培养理念。从侧重传统播音创作能力,向培养全方位内容产制能力转变。第四,完善课程教学环节。以时代要求为导向,构建五大教学环节:专业文化培养环节、融媒素质培养环节、有声语言培养环节、应用技能培养环节、开放实践培养环节。
[Abstract]:This is an era of media convergence, media environment changes with each passing day, media competition cloud strange. Digital technology, network technology is constantly innovating 4G communication technology, a large number of audio-visual new media attracted a large number of users, traditional media also rely on new media to spread high-quality content on the wings. Comprehensive website host, "network bundling" type host, mobile TV show host, from the media podcast? The moderating communication of the media era has more and more new forms of expression. The audio-visual programs in the media era have put forward higher requirements for broadcasters because of their nonlinear, pluralistic, interactive and individualized communication characteristics, which are manifested in the following aspects: good oral improvisation, strong ability of instant interaction, etc. Deep professional knowledge, complete media creation skills, individual brand color and other characteristics and requirements. After more than 50 years of development, the broadcasting and hosting professional education in China presents many contradictions. This paper analyzes the present situation of talents training in this major from six aspects: historical evolution, subject orientation, enrollment scale, training goal, curriculum setting and teaching methods, and combines the current media environment, the characteristics and requirements of conducting communication talents. It is pointed out that the imbalance between the supply of talents and the demand of the profession, the mismatch between the professional scale and the teaching resources, the unconformity between the target orientation and the development of the times, and the unconformity between the ability training and the requirement of the profession are exposed in the development of the times. In view of the above contradictions, the author analyzes the current information dissemination environment and characteristics, draws lessons from the experience of foreign and Taiwan oral communication, and synthesizes the experience of famous domestic hosts. This paper puts forward the reform direction of broadcasting and managing the talents of art major in the era of media fusion. First, make clear the discipline orientation train of thought. From the perspective of communication and art, this paper combines the three theories of Chinese broadcasting, communication and speech communication to carry out the subject orientation and construction; secondly, to broaden the professional training pattern. From the traditional radio and television as the main training goal, to the integration of the media as the main body of the transformation. Third, change the concept of talent training. From focusing on the traditional broadcasting creative ability, to cultivate the all-round content production ability. Fourth, perfect the course teaching link. Guided by the requirements of the times, five teaching links are constructed: the cultivation of professional culture, the cultivation of media quality, the cultivation of sound language, the cultivation of applied skills, and the opening up of practical training.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G642.0;G222.2-4

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