北京旧城历史文化保护区旅游交通行为研究

发布时间：2018-05-26 18:40

本文选题：历史文化保护区 + 旅游交通行为　；参考：《北京工业大学》2015年硕士论文

【摘要】：北京市拥有众多名胜古迹和人文景观,旅游总收入和总人数近五年来呈快速增长态势。但是,现在越来越多的游客选择承载传统文化的历史文化保护区作为游览目的地,追求享受文化已经成为一种时尚。旅游高峰时节,大量的旅游交通给旧城交通带来了诸多问题,同时也给历史文化保护区的保护带来严峻考验。为了合理进行北京市旧城区历史文化保护区的交通规划,提升游客的旅游品质,本文通过实地调查与分析,掌握了不同游览模式游客的交通行为特性,继而给出了疏导集聚游客的交通组织优化策略。文章首先对历史文化保护区旅游交通行为进行了调查与分析,并根据游客游览景点差异性,将游览模式分为休闲观光游和文物体验游。基于此分类,对游客个人属性、出行交通行为、游览交通行为等进行了对比分析。利用问卷调查数据进行列联表独立性检验,筛选出了与游览模式显著相关的特性变量。显著性检验结果显示,在0.05的显著性水平下,团客/散客、游客出发地、交通出行方式、出行时间、游览交通方式、游览时长对游客选择行为有显著的影响。由此,本文利用上述特性变量建立了游览模式选择的BL模型,并进行精度检验。最后本文选取北京市旧城区什刹海历史文化保护区进行案例分析,剖析什刹海地区的游览现状及交通问题,结合模型分析的结果,考虑选择不同游览模式游客的需求,确定了游客在出入口集聚程度、游览时长、租赁自行车使用比例3个优化指标,进而从出入口疏导、游览线路、租赁自行车管理三个方面制定了优化策略。该研究成果对于北京旧城历史文保护区的内部交通组织优化有一定的实际意义。
[Abstract]:Beijing has many places of interest and cultural landscape, tourism revenue and total number of people in the past five years showed a rapid growth. However, nowadays, more and more tourists choose the historical and cultural reserve carrying traditional culture as the tourist destination, and it has become a fashion to pursue the enjoyment of culture. During the peak period of tourism, a large number of tourist traffic brings many problems to the traffic of the old city, and also brings severe test to the protection of historical and cultural reserves. In order to rationally carry out the traffic planning of the historical and cultural reserve in the old urban area of Beijing, and to improve the tourist's tourist quality, this paper, through field investigation and analysis, has grasped the characteristics of the traffic behavior of the tourists in different tourist modes. Then the traffic organization optimization strategy is given. The article firstly investigates and analyzes the tourist traffic behavior in the historical and cultural reserve, and divides the tour mode into leisure tourism and cultural relic experience tour according to the difference of tourist attractions. Based on this classification, the personal attributes of tourists, travel traffic behavior, tour traffic behavior were compared and analyzed. By using the questionnaire data to test the independence of the column table, the characteristic variables which are significantly related to the tour mode are screened out. The results of significance test showed that under the significant level of 0.05 the group guest / individual guest the place of departure of the visitor the way of travel the travel time the mode of travel the length of tour time had significant influence on the choice behavior of tourists. Thus, the BL model of tour mode selection is established by using the above characteristic variables, and the accuracy is verified. Finally, this paper selects the Shichahai historical and cultural reserve in the old urban area of Beijing to carry on the case analysis, analyzes the current situation and the traffic problem of the Shichahai area, combines the result of the model analysis, considers the tourist demand of the different tour mode. This paper determines the three optimization indexes of tourists' concentration degree of entrance and exit, duration of tour and the proportion of bicycle rental, and then formulates the optimization strategy from three aspects: entrances and exits, tour routes, and management of leased bicycles. The research results are of practical significance for the optimization of internal traffic organization in the historical and cultural reserve of Beijing Old City.
【学位授予单位】：北京工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：U491

【共引文献】