G20峰会与杭州城市形象传播研究

发布时间：2018-06-14 20:21

本文选题：城市事件 + 城市形象传播　；参考：《北京交通大学》2017年硕士论文

【摘要】：在全球化的竞争时代,城市形象已成为城市综合竞争力的重要组成部分,G20峰会作为城市事件为杭州城市形象的传播提供了重要契机。在这一背景下,本文围绕G20峰会与杭州城市形象的传播这一主题进行了探究。G20峰会本质是杭州城市形象的嵌入式传播,并产生了广泛的聚媒效应,为杭州软实力、硬实力的提升与城市形象的国际化提供了机会。G20峰会一方面可促进杭州城市空间景观的改造,丰富城市形象的内涵;另一方面可提升市民的参与感、归属感,制造城市文化认同。G20峰会作为典型的“城市事件”具有媒介化的特征,峰会本身就是一个广义上的媒介,承载着杭州的城市理念、特色、诉求,对杭州城市形象的传播具有集中性、互动性等特点,同时峰会又作为大众媒体的“传播对象”,形成了城市形象的传播场,促使受众在短时间内对杭州形成持续性的关注,从而提升了城市形象的传播效果。本文从传播学的5W模式入手,结合“议程设置”、“假环境”等理论,运用内容分析、个案研究等方法,分析G20期间杭州城市形象的传播主体、传播内容、传播渠道、传播受众、传播效果以及传播过程中存在的问题,以期探讨城市事件传播城市形象的一般性原理。论文的主体部分主要分为四个部分:城市形象传播的理论建构、峰会传播杭州城市形象的过程分析、峰会传播杭州城市形象存在的问题与策略探讨、后G20时代杭州城市形象塑造与传播的走向。通过对G20峰会期间杭州城市形象塑造与传播现状的解读,以期为城市事件传播城市形象的实践活动提供参考。
[Abstract]:In the era of global competition, city image has become an important part of the comprehensive competitiveness of the city. As a city event, the G20 summit provides an important opportunity for the dissemination of Hangzhou city image. Under this background, this paper focuses on the theme of the G20 summit and the spread of Hangzhou city image. The essence of the G20 summit is embedded communication of Hangzhou city image, and it has produced extensive mass media effect, which is the soft power of Hangzhou. The promotion of hard power and the internationalization of the city image provide an opportunity. On the one hand, the G20 summit can promote the transformation of Hangzhou's urban space landscape and enrich the connotation of the city's image; on the other hand, it can enhance the citizens' sense of participation and belonging. As a typical "urban event", the G20 Summit itself is a broad medium, carrying Hangzhou's urban concept, characteristics and demands. The communication of Hangzhou city image has the characteristics of centralization and interactivity. At the same time, the summit, as the "communication object" of the mass media, forms the dissemination field of the city's image, which urges the audience to form sustained attention to Hangzhou in a short period of time. Thus, the communication effect of the city image is improved. Starting with the 5W model of communication, combining the theories of "agenda setting" and "false environment", using the methods of content analysis and case study, this paper analyzes the communication subject, content and channel of Hangzhou city image during the G20 period. In order to discuss the general principle of urban image dissemination, the audience, the effect and the problems in the process of communication are discussed. The main body of the thesis is divided into four parts: the theoretical construction of the city image communication, the analysis of the process of the summit communication of Hangzhou city image, the problems and strategies of the summit communication of Hangzhou city image. The trend of shaping and spreading Hangzhou City Image in the post-G20 era. Through the interpretation of the status quo of city image shaping and communication in Hangzhou during the G20 summit, this paper hopes to provide a reference for the practice of city events spreading city image.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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