QR二维码个性化设计及其应用研究

发布时间：2018-10-16 16:50

【摘要】：随着智能手机的普及和移动互联网的发展,二维码作为一种方便快捷的图形化信息传递方式,已经广泛地应用于各个领域。然而,现在的二维码大多是千篇一律的黑白方块造型,样式单一、缺乏个性,难以在视觉上对受众产生足够的吸引力。但受其生成的随机性和识别的独特性影响,很多设计师在面对这种“特殊的”图形符号时,却变得束手无策。本文旨在满足QR二维码信息存储和正常读取的前提下,研究如何能让其具有更多视觉传达层面的内涵,让具有设计感的二维码在吸引人们去扫描的同时,提升企业和商家的影响力。本文首先对QR二维码的编解码原理进行了深入的研究,从中挖掘并拓展了二维码的设计空间,找到了影响二维码设计的制约因素。在剖析和比较现有二维码设计方法的同时,本文分别从识别层、审美层和信息传达层这三个层面,阐述了QR二维码个性化设计应当遵循的通用设计原则并给出了相关设计技巧。在二维码设计原则的基础之上,本文提出了一种面向设计师的QR二维码创新个性化设计方法,即“九分之八”再造设计法。该方法以格式塔理论为依托,强调“拆分”与“融合”的设计思维,通过“拆分”,让二维码释放出九分之八的设计空间,再通过“融合”,对这九分之八的空间进行重构与再造设计,使目标图形能够与数据图形进行有机地结合,创造出更为和谐、更具个性的二维码视觉效果。此外,本文还提出了基于该方法的设计流程以及根据该方法的产生的相关拓展设计,对于很多想要对二维码进行个性化设计却又无从下手的设计师,具有一定的参考价值和指导意义。基于以上研究成果,本文以北京工业大学民间美术博物馆为对象,设计了一套基于二维码的室内定位导览系统,阐述了个性化二维码在实际环境中的应用价值。在民间美术馆二维码的个性化设计中,本文以民间剪纸展区二维码设计为切入点,分别从“形”的提取和“意”的传承两个角度,具体说明了基于“九分之八”再造设计法的民间剪纸艺术二维码的设计过程与方法。
[Abstract]:With the popularity of smart phones and the development of mobile Internet, QR codes, as a convenient and fast way to transfer graphical information, have been widely used in various fields. However, most of the present QR codes are stereotyped black and white cubes, with a single style and lack of personality, which makes it difficult to attract the audience visually. However, influenced by its randomness and the uniqueness of recognition, many designers become helpless in the face of this "special" graphic symbol. The purpose of this paper is to satisfy the premise of QR code information storage and normal reading, and to study how to make it have more connotation of visual communication, so that the design of QR code can attract people to scan at the same time. Enhance the influence of enterprises and businesses. In this paper, the encoding and decoding principle of QR codes is studied deeply, the design space of QR codes is excavated and expanded, and the restrictive factors that affect the design of QR codes are found. While analyzing and comparing the existing design methods of QR code, this paper expounds the general design principles and relevant design techniques of QR code personalization design from the three levels of identification layer, aesthetic layer and information communication layer respectively. On the basis of the principles of two-dimensional code design, this paper presents an innovative and personalized design method of QR two-dimension code for designers, that is, "8/9" reengineering design method. Based on the Gestalt theory, this method emphasizes the design thinking of "split" and "fusion". By "splitting", the design space of 8/9 of the QR code is released, and then the "fusion" is adopted. The space of 8/9 is reconstructed and redesigned so that the target graphics can be combined organically with the data graphics to create a more harmonious and individualized two-dimension code visual effect. In addition, this paper also puts forward the design flow based on this method and the related extended design based on the method, for many designers who want to personalize the QR code but can not do anything about it. It has certain reference value and guiding significance. Based on the above research results, this paper takes the Folk Art Museum of Beijing University of Technology as an object, designs a set of indoor positioning navigation system based on QR code, and expounds the application value of personalized QR code in practical environment. In the personalized design of two-dimensional code of folk art gallery, this paper takes the design of two-dimensional code of folk paper-cut area as the breakthrough point, from the two angles of "shape" extraction and "meaning" inheritance, respectively. The design process and method of folk paper-cut art QR code based on "8/9" reengineering design method are explained in detail.
【学位授予单位】：北京工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP391.44
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本文编号：2275022