“阿然秀”品牌创意设计探究
发布时间：2018-11-13 17:00
【摘要】：创造具有民族图案元素的创意产品,汇集到多彩的民族创意设计中,掀开现代民族创意工艺品新的篇章,也让传承千年的新疆哈萨克族民间图案艺术走入现代生活。将新疆哈萨克族民间刺绣花纹及其图案艺术打造成新疆名片,带动新疆尤其是南疆乡村百姓提升哈萨克族民间刺绣花纹及其图案设计创意能力和产品质量,扩大就业,以新疆哈萨克族民间图案艺术为媒介,宣传蓬勃发展的新疆特色文化。实地考察、文献收集、资料整理哈萨克族民间刺绣花纹及其图案,研究分析哈萨克族民间图案的历史文化渊源、纹样以及色彩等方面,对哈萨克族民间花纹及其图案进行解读,并从哈萨克族图案中提取元素,找到传统民族文化与现代设计的契合点。另外通过对国内外文化创意产品的分析,以实例探究哈萨克族图案在现代设计中的传承和拓展,创新传统文化的手法和过程,结合形式美法则和多种设计手法全方位分析新疆哈萨克族民间刺绣花纹及其图案与现代设计的转换。从而从设计创意来源、设计定位来形成“阿然秀”系列品牌。探寻哈萨克图案文化创意产品的设计方法,进而开发设计“阿然秀”系列品牌创意设计衍生品,“阿然秀”创意设计衍生品往两个纵向着手设计,其一是直接提取哈萨克图案纹样组成基础图形,加上不同配色,选择不同的现代工艺来运用到不同的载体上,将哈萨克民族民间图案艺术与现代艺术的结合,最后在工艺品上呈现质感。其二是根据“阿然秀”所代表的品牌含义,将具象简化的山脉、河流和抽象化的哈萨克民间图案波纹、山形纹的镜像结合。具象和抽象的对比,现代与传统的对比,得出的具有品牌情感的图案图形,抛弃哈萨克民间传统图案与现代环境不合适的配色,充分使用原色基调,与不同的载体结合,从而升华观者、用者的感受。“阿然秀”将哈萨克族民间刺绣花纹及其图案融入现代设计产品中并予以宣传推广,为进一步传承民间文化创意品牌产品和产业化发展奠定基础。在创作设计的同时,也引发一些对民族文化创意产品文化传扬的思考,意在功能与审美并重、传统与创新结合。
[Abstract]:The creation of creative products with elements of national patterns, the collection of colorful national creative design, opening a new chapter of modern ethnic creative crafts, but also to inherit the millennium Xinjiang Kazakh folk design art into modern life. Xinjiang Kazakh folk embroidery patterns and their design art will be made into Xinjiang business cards, which will lead the people of Xinjiang, especially rural areas in southern Xinjiang, to promote the Kazakh folk embroidery patterns and their creative ability and product quality, so as to expand employment. Xinjiang Kazakh folk design art as a medium to promote the vigorous development of Xinjiang culture. Field investigation, literature collection, data arrangement of Kazakh folk embroidery patterns and their patterns, research and analysis of Kazakh folk patterns of historical and cultural origin, patterns and color, Kazakh folk patterns and patterns of interpretation, The elements are extracted from Kazakh designs to find the fit point between traditional national culture and modern design. In addition, through the analysis of cultural and creative products at home and abroad, this paper explores the inheritance and expansion of Kazakh patterns in modern design, and innovates the techniques and processes of traditional culture with examples. Combined with the rule of formal beauty and various design techniques, this paper analyzes the transformation of Xinjiang Kazak folk embroidery pattern and its pattern with modern design. Thus from the source of design creativity, design positioning to form "A ran Xiu" series of brands. Explore the design method of Kazakh design culture creative products, and then develop and design "A ran Xiu" series of brand creative design derivatives, "A ran Xiu" creative design derivatives to two vertical design, The first is the direct extraction of Kazakh patterns to form basic graphics, the addition of different colors, the selection of different modern techniques to be applied to different carriers, and the combination of Kazakh folk pattern art with modern art. Finally, the texture of the handicraft is presented. Secondly, according to the brand meaning of "Aran Xiu", it combines the concrete simplified mountain range, river and the abstract Kazakh folk pattern corrugation and the mirrored image of the mountain pattern. The contrast between concrete and abstract, the contrast between modern and traditional, the drawing with brand emotion, discard the inappropriate color matching of Kazakh folk traditional pattern and modern environment, make full use of the tone of primary color, and combine with different carriers. Thus sublimating the viewer, the feelings of the user. "Aran Xiu" integrates Kazak folk embroidery patterns and patterns into modern design products and propagates and popularizes them, which lays a foundation for the further inheritance of folk culture and creative brand products and the development of industrialization. At the same time, it also causes some thoughts on the cultural spread of the national culture and creative products, with the intention of paying equal attention to function and aesthetics, and combining tradition with innovation.
【学位授予单位】：新疆师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J522
本文编号：2329754
[Abstract]:The creation of creative products with elements of national patterns, the collection of colorful national creative design, opening a new chapter of modern ethnic creative crafts, but also to inherit the millennium Xinjiang Kazakh folk design art into modern life. Xinjiang Kazakh folk embroidery patterns and their design art will be made into Xinjiang business cards, which will lead the people of Xinjiang, especially rural areas in southern Xinjiang, to promote the Kazakh folk embroidery patterns and their creative ability and product quality, so as to expand employment. Xinjiang Kazakh folk design art as a medium to promote the vigorous development of Xinjiang culture. Field investigation, literature collection, data arrangement of Kazakh folk embroidery patterns and their patterns, research and analysis of Kazakh folk patterns of historical and cultural origin, patterns and color, Kazakh folk patterns and patterns of interpretation, The elements are extracted from Kazakh designs to find the fit point between traditional national culture and modern design. In addition, through the analysis of cultural and creative products at home and abroad, this paper explores the inheritance and expansion of Kazakh patterns in modern design, and innovates the techniques and processes of traditional culture with examples. Combined with the rule of formal beauty and various design techniques, this paper analyzes the transformation of Xinjiang Kazak folk embroidery pattern and its pattern with modern design. Thus from the source of design creativity, design positioning to form "A ran Xiu" series of brands. Explore the design method of Kazakh design culture creative products, and then develop and design "A ran Xiu" series of brand creative design derivatives, "A ran Xiu" creative design derivatives to two vertical design, The first is the direct extraction of Kazakh patterns to form basic graphics, the addition of different colors, the selection of different modern techniques to be applied to different carriers, and the combination of Kazakh folk pattern art with modern art. Finally, the texture of the handicraft is presented. Secondly, according to the brand meaning of "Aran Xiu", it combines the concrete simplified mountain range, river and the abstract Kazakh folk pattern corrugation and the mirrored image of the mountain pattern. The contrast between concrete and abstract, the contrast between modern and traditional, the drawing with brand emotion, discard the inappropriate color matching of Kazakh folk traditional pattern and modern environment, make full use of the tone of primary color, and combine with different carriers. Thus sublimating the viewer, the feelings of the user. "Aran Xiu" integrates Kazak folk embroidery patterns and patterns into modern design products and propagates and popularizes them, which lays a foundation for the further inheritance of folk culture and creative brand products and the development of industrialization. At the same time, it also causes some thoughts on the cultural spread of the national culture and creative products, with the intention of paying equal attention to function and aesthetics, and combining tradition with innovation.
【学位授予单位】：新疆师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J522
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