公共形象符号的国际化语境研究

发布时间：2018-03-14 10:14

本文选题：公共形象　切入点：符号　出处：《大连工业大学》2014年硕士论文　论文类型：学位论文

【摘要】：我们生活在一个符号的世界里，符号的类别多种多样，，而公共形象符号作为符号的一种，在我们的日常生活中也起着举足轻重的作用。公共形象符号是人类文明发展进步的产物，它是用最简单的图形解决最复杂的语义。公共形象符号的存在只有一个目的，那就是把周围环境的信息准确传达给人们。他们利用图形和文字与人们进行互动交流，人们依据他们所传达出来的信息采取行动。在当今国际化的潮流下，国内正在形成与加强国外平等对话的语境，全球一体化进程加剧，公共形象符号也日趋符合国际化标准，国际上有很多通用的公共形象符号，但是不同的国家地区因为发展水平、文化背景、宗教信仰等方面的不同，公共形象符号在不同语境下的呈现也不同。这就要求我们不仅要分析研究国际通用的公共形象符号，更要深入各种不同的文化语境中去探索研究这些既有共性又有个性的公共形象符号，用我们自己的方式表达出对应的感受。对于公共形象符号来说，国际化语境下标准的体系固然有优势，具有标准的规范性和识别的广泛性，但是如果在不影响公共形象符号最基本的使用功能的前提下，融入本国本地的特色，找寻出公共形象符号国际化与本土化的平衡点，会让自己民族的文化传播的更深更远。本论文的研究对象是公共形象符号，将公共形象符号置于不同国家不同城市不同文化不同语境的视阈之下来研究。文章通过分析公共形象符号的基本概况，探究公共形象符号的起源，举例分析其构成的基本要素，概括出公共形象符号的分类并总结出影响范围广、识别程度高、表达信息准的特点，结合国内国外的不同语境剖析当前公共形象符号的发展现状，并通过翻阅相关的书籍资料和整理国内外典型的例子进行分析研究，最终找寻出公共形象符号国际化与本土化的平衡点。
[Abstract]:We live in a world of symbols, in which there are many kinds of symbols, and public image symbols as a kind of symbols. The public image symbol is the product of the development and progress of human civilization, it is the simplest figure to solve the most complex semantics. The public image symbol exists for only one purpose. They use graphics and words to interact with people, and people act on the information they convey. In the current trend of internationalization, China is forming and strengthening the context of equal dialogue abroad, the process of global integration is intensifying, and public image symbols are increasingly in line with international standards. There are many common public image symbols in the world. However, different countries and regions present different public image symbols in different contexts because of their different levels of development, cultural background, religious beliefs, etc. This requires us not only to analyze and study the common international public image symbols, We should go deep into different cultural contexts to explore and study these common and individualized public image symbols, and express the corresponding feelings in our own way. For public image symbols, In the context of internationalization, the system of standards has its advantages, and it has the standardization of standards and the universality of identification, but if it does not affect the most basic function of the use of public image symbols, it can be integrated into the local characteristics of the country. Finding out the balance point between internationalization and localization of public image symbol will make the national culture spread deeper and farther. The object of this thesis is the public image symbol, which is studied from the perspective of different countries, different cities, different cultures and different contexts. This paper probes into the origin of public image symbol, analyzes with examples the basic elements of its composition, generalizes the classification of public image symbol and summarizes the characteristics of wide influence range, high recognition degree and accurate expression of information. Combined with different contexts at home and abroad to analyze the current development of public image symbols, and through reading the relevant books and sorting out the typical examples at home and abroad for analysis and research, Finally, find out the balance point between internationalization and localization of public image symbol.
【学位授予单位】：大连工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J0

【相似文献】