徽商与艺术品经营、赞助研究

发布时间：2018-03-18 22:46

本文选题：徽商　切入点：艺术品经营　出处：《南京航空航天大学》2007年硕士论文　论文类型：学位论文

【摘要】： 徽州商帮作为中国明清时期商界的一支劲旅,一直是学者研究的对象,但过去的研究多集中于徽州人如何经商、又或是徽州的地域文化等,而关于徽商对艺术品的经营和赞助过程,未曾有过深入探讨。事实上,曲高和寡的高雅艺术当时如何能进入徽商的视野,这其中有着多方面的原因值得深究。另一方面,我们可以看到,现代通俗文化如今正全方面冲击着高雅经典艺术。因此,徽商对艺术品赞助经营发展史的研究,不仅是对中国艺术经济史研究的有力补充,也同样具有巨大的现实意义。本文研究内容包括以下几大方面: 1、研究徽商从萌芽、发展、鼎盛、衰弱的历史演变,分析其内在原因。 2、研究徽商在徽州地区艺术经营和赞助的发展经历,徽商同新安画派等之间的联系,分析其如何从无意识地接触艺术品,到有意识地经营艺术品,探讨艺术创作与经济操作之间的关系。 3、研究徽商艺术品经营和赞助对艺术市场的历史和现实意义,探讨现代社会经典高雅艺术该通过什么手段推向市场。本文在徽商研究上有以下几方面的创新之处: 1、通过对史料的挖掘整理,发现过去未被重视的徽商经营艺术品的新资料。 2、从艺术品经营的崭新角度切入,研究过去被忽视的古代经典艺术如何市场化的问题。研究艺术赞助取向与经济、文化、政治和社会因素的关系,及其对于艺术本体发展和艺术市场的影响。 3、通过对明清时期经典艺术普及的研究,借鉴古代的经验,为现代社会的艺术发展找寻新的发展道路。
[Abstract]:As a powerful business force in the Ming and Qing dynasties of China, Huizhou business group has always been the object of study by scholars. However, in the past, most of the studies focused on how Huizhou people do business, or the regional culture of Huizhou, and so on. However, there has been no deep discussion on the process of Huizhou merchants' management and sponsorship of works of art. In fact, there are many reasons why the lofty art of Huizhou merchants could enter the field of vision of Huizhou merchants at that time. On the other hand, we can see that modern popular culture is now impacting on elegant classical art in all its aspects. Therefore, Huizhou merchants' research on the history of art sponsorship and business development is not only a powerful complement to the study of the economic history of Chinese art, It is also of great practical significance. This paper includes the following aspects:. 1. To study the historical evolution of Huizhou merchants from germination, development, prosperity and weakness, and analyze its internal reasons. 2. To study the development experience of Huizhou merchants' art management and sponsorship, and the relationship between Huizhou merchants and Xinan painting school, and analyze how to deal with art from unconscious to consciously managing works of art. This paper discusses the relationship between artistic creation and economic operation. 3. To study the historical and practical significance of Huizhou merchants' art management and sponsorship to the art market, and to explore the means by which classical and elegant art in modern society should be promoted to the market. This paper has the following innovations in the research of Huizhou merchants:. 1. Through excavating and sorting out the historical data, we find the new materials of Huizhou merchants who have not been paid attention to in the past. 2. From the new angle of art management, this paper studies the marketization of ancient classical art, which was neglected in the past, and studies the relationship between the orientation of art sponsorship and economic, cultural, political and social factors. And its influence on the development of art Noumenon and art market. 3. By studying the popularization of classical art in Ming and Qing dynasties and drawing lessons from ancient experience, we can find a new way for the development of art in modern society.
【学位授予单位】：南京航空航天大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：J124

【共引文献】