中国传统视觉符号的价值创新
发布时间：2018-11-26 20:28
【摘要】： 中国传统视觉符号是历经时空演变的视觉信息群,它具有丰富的视觉造型与深刻的内在含义,并与传统生活、传统绘画、建筑、雕刻艺术等有着密切关系。它是中国视觉文化特征的生命之根,也必然影响中国现代视觉设计的发展。站在当今视觉设计现状与传统视觉符号问题的双重角度,针对中国传统视觉符号的本原价值研究是本文的立足点,以此展开研究中国传统视觉符号价值创新的重要性与必然性,进而探索中国传统视觉符号的价值创新方法的整体思路成为本文的重点。笔者认为在时空变换下的中国传统视觉符号的本原价值存在价值变值与价值转向的问题,本原价值随视觉审美、心理趋向以及社会意识形态的改变而改变。以当代视觉认知与解读为基点,激发传统视觉符号的活力是其得以再生的根源,价值创新与价值转换是传统视觉符号的内在生命力。价值创新使传统视觉符号改变古板落后的面孔,而以合适的身份融入当代视觉设计,也使中国当代的视觉设计呈现应具有应有的东方神韵与风格。
[Abstract]:Chinese traditional visual symbol is a visual information group which has experienced the evolution of time and space. It has rich visual modeling and profound internal meaning, and is closely related to traditional life, traditional painting, architecture, carving art and so on. It is the life root of Chinese visual culture, and it will inevitably affect the development of Chinese modern visual design. Standing on the dual angle of the present situation of visual design and the problem of traditional visual symbol, aiming at the study of the original value of Chinese traditional visual symbol is the foothold of this paper, the importance and inevitability of studying the value innovation of Chinese traditional visual symbol are carried out. Then explore the value of the traditional Chinese visual symbol innovation method of the overall thinking has become the focus of this article. The author thinks that the original value of Chinese traditional visual symbol under the change of time and space has the problem of value changing and value turning. The original value changes with the change of visual aesthetics, psychological trend and social ideology. Based on the contemporary visual cognition and interpretation, it is the root of its regeneration to stimulate the vitality of the traditional visual symbols, and the value innovation and value conversion are the inherent vitality of the traditional visual symbols. Value innovation causes the traditional visual symbols to change the stereotyped and backward faces, and to incorporate the contemporary visual design into the contemporary visual design in an appropriate capacity, so that the contemporary visual design of China should have the oriental charm and style that it should have.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：J06
本文编号：2359546
[Abstract]:Chinese traditional visual symbol is a visual information group which has experienced the evolution of time and space. It has rich visual modeling and profound internal meaning, and is closely related to traditional life, traditional painting, architecture, carving art and so on. It is the life root of Chinese visual culture, and it will inevitably affect the development of Chinese modern visual design. Standing on the dual angle of the present situation of visual design and the problem of traditional visual symbol, aiming at the study of the original value of Chinese traditional visual symbol is the foothold of this paper, the importance and inevitability of studying the value innovation of Chinese traditional visual symbol are carried out. Then explore the value of the traditional Chinese visual symbol innovation method of the overall thinking has become the focus of this article. The author thinks that the original value of Chinese traditional visual symbol under the change of time and space has the problem of value changing and value turning. The original value changes with the change of visual aesthetics, psychological trend and social ideology. Based on the contemporary visual cognition and interpretation, it is the root of its regeneration to stimulate the vitality of the traditional visual symbols, and the value innovation and value conversion are the inherent vitality of the traditional visual symbols. Value innovation causes the traditional visual symbols to change the stereotyped and backward faces, and to incorporate the contemporary visual design into the contemporary visual design in an appropriate capacity, so that the contemporary visual design of China should have the oriental charm and style that it should have.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：J06
【引证文献】
相关期刊论文 前4条
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相关博士学位论文 前1条
1 宋新娟;中医传统图式符号审美及应用研究[D];武汉理工大学;2010年
相关硕士学位论文 前5条
1 穆阳;视觉符号的应用及设计研究[D];西安理工大学;2009年
2 李茜;秦汉时期朱雀艺术符号研究[D];湖南工业大学;2012年
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4 郭琳;经典国货文化记忆的传承与再生设计研究[D];江南大学;2013年
5 丁瑾;瓷器形象在中国广告创意中的运用研究[D];上海师范大学;2013年
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