文化部组团赴日考察演艺产业报告

发布时间：2018-04-23 22:42

本文选题：文化产业 + 发展　；参考：《艺术百家》2010年01期

【摘要】：本文通过对日本发展演艺文化产业的考察,联系我国当前深化国有文艺演出院团体制改革的现状,针对发展我国演艺文化产业提出,目前,文艺演出团体迫切需要建立现代企业制度,解放演艺生产力,真正解决演艺企业的"自生能力";需要实行规模化、集团化运营,最大限度地满足市场需求并赢得市场份额,强化企业的研发能力、原创能力和打造精品的能力;要关注产品生产的标准化操作,有效降低生产成本并逐步形成规范的生产流程,使演艺产品产业化成为可能;要面向市场、面向受众,根据受众的关注点以及随受众观赏兴趣的变化而调整,并在此基础上实现"两个效益";要充分认识现代演艺产品生产的诸环节,分工明确、配合默契,有效组织生产、提高生产效率;要注重自身特色养成,注重品牌打造,不断增强剧目演出的感染力和吸引力,不断巩固并壮大自己的受众群体;要切实抓好人才培养,要认识到演艺事业是青春的事业并抓好演艺生产者后备军培养工作,保持高质量演出经久不衰;要认真研究并尊重演艺生产规律,妥善解决演艺生产者的艺术生产和演艺产品的产品构成之间的同一性问题,实现均衡化、系统化的生产经营,保证演艺生产的稳定持续发展;要寻求大型企业的支持与资助,有效地解决资金投入的瓶颈问题,使企业经营的理念得到更为彻底的贯彻。针对目前国有文艺演出院团的"转企改制",我们积极主张鼓励国有或非国有大型企业收购、兼并、创办文艺演出院团,改变文艺演出院团只能由文化管理部门来办来管的观念。在当前深化国有文艺院团体制改革的攻坚阶段,如果有大型企业收购、兼并或认领文艺院团,将会是改革进程中有益、有效的重要一步。
[Abstract]:Based on the investigation of the development of performing arts and culture industry in Japan, and in connection with the current situation of deepening the reform of the state-owned performing arts troupe system in China, this paper puts forward a proposal for the development of the performing arts culture industry in China. The theatrical performing organizations urgently need to establish a modern enterprise system, liberate the performing arts productive forces, and truly solve the "self-generating ability" of the performing arts enterprises; they need to carry out large-scale and collectivized operations in order to meet the market demand to the maximum extent and win market share. Strengthen the enterprise's R & D capability, original ability and the ability to create fine products; pay attention to the standardized operation of product production, effectively reduce production costs and gradually form a standardized production process to make it possible to industrialize performing arts products; and face the market. Facing the audience, adjusting according to the attention of the audience and changing with the audience's viewing interest, and realizing the "two benefits" on this basis, we should fully understand the various links in the production of modern performing arts products, and work out a clear division of labor and cooperate with the tacit understanding. To effectively organize production, improve production efficiency, pay attention to the cultivation of their own characteristics, pay attention to brand building, constantly enhance the appeal and attractiveness of theatrical performances, constantly consolidate and strengthen their audience groups, and do a good job in personnel training, It is necessary to recognize that performing arts is a youth cause and to do a good job in training the reserve army of performing arts producers, so as to keep high quality performances going on, and to seriously study and respect the laws of performing arts production, To properly solve the problem of identity between the artistic production of performing arts producers and the product composition of performing arts products, to achieve equalization and systematization of production and operation, to ensure the stable and sustainable development of performing arts production, and to seek support and financial assistance from large enterprises, Effectively solve the bottleneck of capital investment, so that the concept of enterprise management has been more thorough implementation. In view of the "transformation from enterprise to enterprise" of the present state-owned troupe of theatrical performances, we actively advocate encouraging state-owned or non-state-owned large enterprises to acquire, merge, and set up a troupe of theatrical performances, and change the idea that the troupe of theatrical performances can only be managed by the department of cultural management. In the current stage of deepening the reform of the state-owned academy of literature and art, if there are large enterprises to acquire, annex or claim the troupe, it will be a beneficial and effective step in the reform process.
【作者单位】：中华人民共和国文化部;
【分类号】：J131.3

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