修辞、言语交往规范和网络社会资本—网络文字语言的非内容因素与受众关注度研究

发布时间：2018-01-08 14:37

本文关键词：修辞、言语交往规范和网络社会资本—网络文字语言的非内容因素与受众关注度研究　出处：《兰州大学》2015年硕士论文　论文类型：学位论文

【摘要】：既有的选择性理论考察了不同的传播内容会吸引不同人的关注。本文力图探讨是否不同的语言形式会影响受众的关注。网络媒体环境的确是为人们提供了一个文字语言的自由发布市场。但是由于巨大的信息量与有限的受众注意力之间的矛盾,不是所有的文字语言都可以得到平等的被关注的权利。在网络媒体的自由发言场域中,存在着永无休止的争夺受众关注的斗争。为了使个人的诉求、主张的内容得到关注从而获得社会的关注以换取某些特定的利益,人们有意或者无意的使用各种方式、手段以期获得眼球争夺战的胜利。这些手段包括对使用话语的常规方法的偏离——修辞活动；包括对言语交往规范的颠覆——颠覆平等的原则、平和的原则、尊重的原则等等规范；包括通过获得网络社会资本来确定个人话语的中心或者权威地位。这些附加在话语内容之上的话语形式范畴的方法和手段,使个人发布的文字语言具有了不同于不具有这些外在形式的文字语言的强大影响力,成为在文字语言自由发布市场中风云一时的高音量话语。
[Abstract]:The existing selective theory examines that different content will attract different people's attention. This paper tries to explore whether different language forms will affect the attention of the audience. The network media environment really provides a text for people. The free distribution market of word language. But due to the contradiction between the huge amount of information and the limited attention of the audience. Not all written languages can get equal rights to be paid attention to. In the field of free speech of network media, there is an endless struggle for the attention of the audience. In order to make individual demands. The content of the proposition is paid attention to so as to get the attention of the society in exchange for certain specific interests, people use various ways intentionally or unintentionally. Means to win the battle for eyeballs. These include deviations from the conventional methods of using discourse-rhetorical activities; Including the subversion of the norms of verbal communication-subversion of the principle of equality, the principle of peace, the principle of respect and other norms; This includes the determination of the center or authoritative status of personal discourse through access to social capital on the Internet. These methods and means are attached to the discourse form category attached to the content of the discourse. The individual language has a strong influence different from the text language which does not have these external forms, and it becomes a high-volume discourse in the market of the free release of the text language.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：H021;G206

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