从伯克“认同论”视角解读“后窗文化”

发布时间：2018-01-26 16:23

本文关键词： “后窗文化” 认同论分析　出处：《福建师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着汽车文化的快速发展,由车贴演绎而成的城市“后窗文化”应运而生。目前人们对“后窗文化”的研究关注角度不一,但从新修辞学角度探究其象征力量暂付阙如。20世纪西方新修辞学旗手肯尼斯·伯克提出的“认同论”修辞学思想可为我们解读这一新兴文化做出重要的补充。伯克的“认同论”包含三种“认同”策略,即“同情认同”、“对立认同”和“误差认同”。依据以上三方面,本文从所收集的“后窗文化”语料中,选取部分代表性例子进行实例分析。例如,在“同情认同”方面,车贴通过强调共同的情感来促使人们认同文明驾驶,如“后窗文化”中的“新手贴”因强调参与者共有的“新手”经历而表现出突出的“同情”特征,而人们对女性及年长司机多一份担待也可以成为“同情”的因素,此外唤醒人类崇尚美德也是“同情认同”中常见的修辞手法,再者流行娱乐元素的另类幽默也成为一种抑制“路怒”的“同情认同”；在“对立认同”方面,车贴通过反讽危害社会交通安全的“公敌”来呼吁车友们联合抵制扰乱交通秩序的恶行,远离驾驶安全隐患。而在中日钓鱼岛矛盾冲突升级时,某些日系汽车甚至利用爱国车贴,在中国反日游行中声明抵制民族公敌的立场,避免被迁怒；在“误差认同”方面,车贴通过呼语、图片等象征手段制造修辞幻象,“引诱”受众无意识地进入“我们”的行列或联想到一失足成千古恨,从而提醒司机小心驾驶。本研究揭示了“后窗文化”蕴含的修辞动机,修辞效力及实现“认同”的过程,进而也让我们了解了社会文化发展的新动向。同时,本研究打破了汉语修辞学辞格中心论的局限,为汉语修辞学研究将所有社会交际行为纳入修辞视野做出了一次新的尝试。总之,伯克的“认同论”修辞学思想为我们探究“后窗文化”提供了全新的视角,为我们了解“后窗文化”提供了更深入的理论支撑。
[Abstract]:With the rapid development of automobile culture, the city's "rear window culture", which is derived from the car sticker, emerges as the times require. At present, people pay different attention to the "rear window culture". But from the perspective of neo-rhetoric, it explores the temporary absence of its symbolic power. Kenneth Burke, a new Western rhetoric standard-bearer in the 20th century, put forward the "identity theory." Rhetoric can be an important complement to the interpretation of this new culture. Burke's "identity theory" contains three "identity" strategies. According to the above three aspects, this paper selects some representative examples from the collected corpus of "culture of the rear window" for example. In terms of "sympathetic identity," car stickers encourage people to identify with civilized driving by emphasizing common feelings. For example, the "novice post" in "backwindow culture" shows the characteristic of "sympathy" because of the emphasis on the "novice" experience shared by the participants. Moreover, people's concern for women and older drivers can also become a factor of "sympathy". In addition, arousing human beings to advocate virtue is also a common rhetorical device in "sympathy identification". Moreover, the alternative humor of popular entertainment element also becomes a kind of "sympathetic identity" which suppresses "road rage"; In terms of "opposing identity," the car sticker called on his fellow motorists to resist the evil behavior of disrupting traffic order by ironic "public enemies" who endanger social traffic safety. Far away from the hidden dangers of driving safety. When the conflict between China and Japan Diaoyu Islands escalated, some Japanese cars even used patriotic cars to declare their stand against national public enemies in China's anti-Japanese march, to avoid being angry; In terms of "error identification", car stickers create rhetorical illusions through symbolic means such as exclamations, pictures, and so on, "lure" the audience into the ranks of "us" unconsciously or think of a fall into eternal hatred. This study reveals the rhetorical motivation, the rhetorical effect and the process of realizing "identity" contained in "rear window culture", and then makes us understand the new trend of social and cultural development. This study breaks the limitation of Chinese rhetoric rhetoric and makes a new attempt for the study of Chinese rhetoric to bring all social communicative behaviors into rhetoric perspective. Burke's "identity theory" provides a new perspective for us to explore the "culture of the rear window", and provides us with a deeper theoretical support for understanding "the culture of the rear window".
【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H15

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