语类视角下的招聘类校园张贴物研究

发布时间：2018-03-14 10:52

本文选题：语类　切入点：校园张贴物　出处：《河南科技大学》2013年硕士论文　论文类型：学位论文

【摘要】：张贴物在大学校园中随处可见，并且在大学生日常生活中起到了重要的作用。本文通过分析所搜集到的国内十余省高校的420张校园张贴物，将其按内容的不同分为四大类：招聘类（公司企业对在校大学生兼/全职的招聘）、学院通知及学术讲座类（学院各机构和学生社团所张贴的公示和活动通知）、二手物品类（二手物品的转让、买卖）、商业性广告类（商家促销及品牌推广的张贴物，也被称为广告）。本文仅选取校园张贴物中的一类——招聘类校园张贴物并从语类的视角下进行尝试性分析研究。语类这一理论一直被广泛应用于语言学的各个领域，其三个不同的学派也分别给予不同的定义或通过引入其他概念来阐述这一理论。本文主要选用了Swales和Hasan的理论来分析校园张贴物的语步、语境配置和语类结构潜势。通过分析首先得出校园张贴物的五个交际目的：引起读者注意；激发兴趣；建立信誉；过滤读者；刺激行动，其次得出校园张贴物的语境配置：语场：大学校园，对读者进行告知及劝说；语旨：张贴物作者和潜在读者；语式：正式及非正式的书写体；并且在综合分析52份招聘类校园张贴物的基础上得出这些张贴物在写作时的八个语步和三个必要成分、五个可选成分以及这些成分出现的顺序，，并通过交际目的来解释了这些成分出现的原因，从而总结得出校园张贴物的语类结构潜势。本文的尝试性研究不仅拓宽了语类的研究领域，为校园张贴物作者以后的写作提供了参考和启示，也为众多校园张贴物的读者甄选想要获取的信息提供了帮助。
[Abstract]:Posters are found everywhere in university campuses and play an important role in the daily life of college students. This paper analyzes 420 campus postings collected from more than ten provinces and colleges in China. Divide them into four categories according to their content: recruitment (corporate recruitment of college students / full-time, college notices and academic lectures) (announcements and activity notices posted by institutions and student associations), Hand goods (transfer of second-hand goods, In this paper, only one kind of campus post of campus post is selected, which is a kind of campus post, and from the perspective of language category, this paper makes a tentative analysis and study. The theory of category has been widely used in various fields of linguistics. Three different schools also give different definitions or introduce other concepts to illustrate this theory. This paper mainly uses the theories of Swales and Hasan to analyze the steps of campus postings. By analyzing the potential of contextual configuration and genre structure, five communicative purposes of campus postings are obtained: attracting readers' attention; arousing interest; establishing credibility; filtering readers; stimulating action. Secondly, the contextual configuration of campus postings is obtained as follows: language field: college campus, informing and persuading readers; purpose: the author and potential reader of the post; language style: formal and informal writing; On the basis of a comprehensive analysis of 52 campus postings of recruitment type, eight steps and three essential components, five optional components and the order in which they appeared in the writing of these posts were obtained. The causes of these components are explained through communicative purposes, and the potential of the genre structure of campus postings is summed up. The experimental study not only broadens the research field of language category, but also provides reference and inspiration for the future writing of campus postings, and also helps the readers of many campus postings to select the information they want to obtain.
【学位授予单位】：河南科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H15

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