西方旅游景区官网中意义构建的多模态话语分析

发布时间：2018-04-05 04:13

本文选题：西方旅游景区官网　切入点：多模态成分　出处：《河南科技大学》2013年硕士论文

【摘要】：作为旅游类语篇的一个分支和一种宣传手段，旅游景区网页语篇的主要目的是向有旅游意向的潜在旅游者提供和景区相关的旅游资讯信息，除此之外，成功说服他们选择该景区作为其旅游地也是语篇的重要目的之一。作为景区信息的权威展示平台，旅游景区官网比其他宣传方式更直接，具有更强的说服力。在多媒体技术迅猛发展的今天，人们交流和获取信息的方式已经更多的倾向于网络，网络如今已成为信息的主要来源之一。旅游景区网页语篇中包含多种符号模式，如文字、图像、颜色、动画、链接等，在语篇的意义生成过程中多种符号资源互动，构成多模态语篇。以往的旅游类语篇大多以研究单模态为主，因此，鉴于理论研究与实际情况之间的差距，本文主要对旅游景区网页语篇的多模态特征进行研究。作为话语分析的一个分支，多模态话语分析主要研究各种符号资源之间如何互动以及意义如何生成。如今，多模态话语分析已经是研究纸质文本、超文本、三维物体的一种有效手段。本研究从西方旅游景区官方网站随机收集了35篇旅游景区网页作为语料，这些语料皆来自于世界遗产名录下的景区官网，被大众所熟知。本研究首先根据简内特·琼斯的多模态成分分析(Multimodal Content Analysis)进行定量分析西方旅游景区官网语篇的多模态特征，，接着依据克瑞斯和勒文的视觉语法(Visual Grammar)从多模态语篇的三大意义对西方旅游景区官网进行全面而细致的研究。建立在这两个阶段研究基础之上，得出以下结论：本文从某种程度更新了以往研究多模态语篇意义构建的角度和方法。一方面，西方旅游景区官网中的符号资源在元功能上的分布以再现功能和互动功能为主，其次是构图功能。同时，再现功能和互动功能以图像为主要表达方式来表现意义。另一方面，分析多模态语篇的意义构建有助于我们充分选择和运用多种符号模态，继而构建意义表达最佳的语篇。
[Abstract]:As a branch of tourism discourse and a means of propaganda, the main purpose of the text is to provide tourism information to potential tourists who are interested in tourism.Successfully persuading them to choose the scenic spot as their tourist destination is also one of the important purposes of the discourse.As the authoritative display platform of scenic area information, the official website of scenic spot is more direct and persuasive than other propaganda methods.With the rapid development of multimedia technology, the way people communicate and obtain information has become more inclined to the network, and the network has become one of the main sources of information.There are many kinds of symbolic patterns in the discourse of tourist attractions, such as text, image, color, animation, link and so on. In the process of text meaning generation, many kinds of symbolic resources interact and form multi-modal discourse.In the past, most of the tourism discourses focused on single-modal studies. Therefore, in view of the gap between the theoretical research and the actual situation, this paper mainly focuses on the multi-modal features of web discourse in tourist attractions.As a branch of discourse analysis, multimodal discourse analysis mainly studies how to interact between various symbolic resources and how to generate meaning.Nowadays, multimodal discourse analysis is an effective method to study paper text, hypertext and three-dimensional objects.In this study, 35 scenic sites were randomly collected from the official websites of Western tourist attractions as language materials. All of these data are from the official websites of the World Heritage sites and are well known to the public.The present study first makes a quantitative analysis of the multimodal features of official Web texts in Western tourist attractions based on Janette Jones's multimodal Content analysis.Then, based on the visual grammar of Chris and Levin, a comprehensive and detailed study is made on the official websites of Western tourist attractions from the three meanings of multi-modal discourse.Based on these two stages of research, the following conclusions are drawn:To some extent, this thesis updates the perspectives and methods of multi-modal discourse meaning construction.On the one hand, the distribution of symbol resources in the official website of western tourist attractions is mainly composed of reproduction function and interactive function, followed by composition function.At the same time, the reproduction function and the interactive function mainly express the meaning by the image.On the other hand, analyzing the meaning construction of multi-modal discourse can help us to choose and make full use of various symbolic modes, and then construct the best text to express meaning.
【学位授予单位】：河南科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H05

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