网络文化传播视角下的网络流行语体分析

发布时间：2018-04-17 19:01

本文选题：网络流行语体 + 网络文化传播　；参考：《北京邮电大学》2013年硕士论文

【摘要】：网络流行语体是近几年在网络迅速走红的网络语言现象。夸张怪诞的“咆哮体”、古色古香的“甄[体”、张扬个性的“凡客体”、霸气外露的“撑腰体”、嘲讽戏谑的“李刚体”都是在网络风靡一时的语体表达形式。它们伴随着相应的社会事件和流行文化现象在网络迅速蹿红,受到了网民的积极模仿和传播,并在现实社会中的广告、营销、日常口语、新闻报道中被广泛借鉴、应用。网络流行语体属于网络文化传播现象中的一个微小分支,语言表达是反映文化内涵最为直观的表现形式,而网络流行语体以极高的更新速度和对社会事实、时尚潮流的密切关照,反映最前沿的网络文化传播趋势。随着网络流行语体的风生水起,其使用范围和传播效果都十分显著。而作为一种新兴的网络语言表达形式,人们对其并没有形成一个系统性、深层次的认知。本文从传播学角度,以网络文化传播为切入点,依托狂欢理论、使用与满足理论、霍尔解码理论等传播学经典理论,运用个案研究、文本分析和二手资料研究等传播学研究方法,首次将网络流行语体从众多网络语言形式中分离出来,将之命名为网络流行语体,并对其进行概念的界定、特点的归纳、传播过程的探寻以及其微观、宏观的传播效果的解析,希望能对今后学界深入研究和正确认识网络流行语体现象做出贡献。
[Abstract]:Network buzzword is a kind of language phenomenon that has become popular on the internet in recent years.The exaggerated and grotesque "roaring style", the antique "Zhen", the "all objects", the overbearing "supporting style", and the sarcastic "Li Gang" are all popular expressions on the Internet.Along with the corresponding social events and popular cultural phenomena, they have become popular on the Internet, and have been actively imitated and spread by netizens. They have been widely used for reference in the real society, such as advertising, marketing, daily speaking, and news reporting.Network pop language belongs to a small branch of the phenomenon of network culture communication. Language expression is the most intuitive form of expression reflecting the cultural connotation, while the network popular language style has a very high updating speed and social facts.The close care of fashion trends reflects the forefront of network cultural communication trends.With the rising of wind and water, the range of use and the effect of communication are very remarkable.As a new form of network language expression, people have not formed a systematic and deep understanding of it.Based on the theory of carnival, the theory of using and satisfying, the theory of Hall Decoding, and so on, this paper makes use of the case study, from the angle of communication, taking the communication of network culture as the breakthrough point, and relying on the theory of carnival.Text analysis and second-hand materials research and other communication research methods, for the first time, the network catchword body is separated from many network language forms, named as the network popular language body, and its concept is defined and its characteristics are summarized.It is hoped that the exploration of the communication process and the analysis of its microcosmic and macroscopic communication effects will contribute to the further study and correct understanding of the embodiment image of the network catchwords in the academic circles in the future.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206;H136

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