微博时代的全民话语传播及影响研究

发布时间：2018-05-23 14:43

本文选题：微博 + 对话　；参考：《中国海洋大学》2013年硕士论文

【摘要】：人与人之间的信息交流推动了社会的发展，而信息的传递离不开媒介的支持，因此媒介是推动着社会前进的齿轮。在网络时代，微博作为一种极具活力和影响力的新媒介，为人与人之间的信息交流提供了便捷，更给社会带来了显而易见的变化。微博的出现让公众个体有了成为“自媒体”的现实可能性，这是在媒介技术发展的历程中最具影响力的变革。本文以对话理论为基础，指出对话作为生活的本质与传播有着千丝万缕的联系，而微博作为一种新型传播媒介与传统媒体的最大区别就在于其为公众的对话提供了一个实用的平台。对话理论要求参与对话的主体都是平等的，人与人之间的交流具有开放性和意义生成性，而微博作为对话狂欢的大众广场，其自身的媒介特性使每个微博用户都能平等自主地在话语狂欢中交换并生成意义。微博的影响力得益于其独特的媒介性质，也得益于公众参与信息传播的热情和欲望。微博直接或间接地影响着每个人，其影响力是广泛而深刻的，它给予了公众参与媒介传播的机会和平台，瓦解了传统媒体对公共话语权的垄断地位，改变了传统的大众传播格局，让公众更加平等自由地参与对话，进而推动着社会公共领域的发展和完善。总之，微博充分发挥了媒介在推动社会发展过程中的积极作用，给社会带来了深刻的变革和影响，甚至可以说微博有“改变一切”的力量。媒介技术是推动社会进步和发展的重要力量，，但也不能就此陷入媒介决定论的思维，媒介能否发挥积极作用最终还取决于使用媒介的人。在微博媒体的发展过程中，积极的影响是主流，但也存在着诸多的问题和不足。应该认识到，微博的迅速发展有其深刻的社会根源，对微博的研究不能止于对其表面现象的分析，挖掘其中的本质以服务于实际生活才是本文的宗旨所在。
[Abstract]:The exchange of information between people promotes the development of society, and the transmission of information can not be separated from the support of the media, so the media is the gear to promote the progress of society. In the network age, Weibo, as a new medium with great vitality and influence, provides convenience for information exchange among people, and brings obvious changes to the society. The emergence of Weibo makes the public individual have the realistic possibility of becoming "self-media", which is the most influential change in the development of media technology. Based on the theory of dialogue, this paper points out that the essence of dialogue as life is inextricably related to communication. The biggest difference between Weibo as a new media and traditional media is that it provides a practical platform for public dialogue. Dialogue theory requires that the subjects involved in dialogue are equal, and the communication between people is open and meaningful, while Weibo is the public square of dialogue carnival. Its own media characteristics enable each Weibo user to exchange and generate meaning in the discourse carnival on an equal and autonomous basis. The influence of Weibo can be attributed to its unique media nature as well as the enthusiasm and desire of the public to participate in the dissemination of information. Weibo directly or indirectly affects everyone, its influence is extensive and profound, it gives the public to participate in the media communication opportunity and the platform, dissolves the traditional media to the public discourse right monopoly position. It has changed the traditional mass communication pattern and made the public participate in the dialogue more equally and freely, thus promoting the development and improvement of the social public sphere. In a word, Weibo gives full play to the positive role of media in the process of promoting social development, and brings profound changes and influences to the society. It can even be said that Weibo has the power of "changing everything". Media technology is an important force to promote social progress and development, but also can not fall into the thinking of media determinism. Whether the media can play an active role ultimately depends on the people who use the media. In the development of Weibo media, the positive influence is the mainstream, but there are many problems and shortcomings. It should be recognized that the rapid development of Weibo has its profound social roots, and the study of Weibo cannot stop at the analysis of its surface phenomena. The purpose of this paper is to dig out the essence of Weibo to serve the real life.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H136

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