汉越广告语言与文化特点对比研究
发布时间：2018-09-04 07:49
【摘要】：广告语的研究历来是语言学界研究的热点，广告语不仅在语言层面还是文化层面上都有其独特的研究价值。本文以中国和越南的广告语为语料，进行对比分析，，探索两国广告语之间的相同点和不同点。 全文分为五章。第一章为绪论。论述了本文的选题意义、研究现状、研究思路和方法。第二章主要简述了广告在两国的发展历史以及相关对象的分类和界定。第三章从语言层面展开两国广告语言的对比。第四章探讨了广告语背后蕴含的两国民族文化。 本文主要从语言和文化两个层面展开对比研究，在语言层面上我们发现两者在语音、词汇、修辞上既有共性又有差异。而在文化层面上，同属儒家文化圈的中越两国表现出的共性要远远多于差异。
[Abstract]:The study of advertising language has always been a hot topic in the field of linguistics. Advertising language has its unique research value not only at the linguistic level but also at the cultural level. Based on the advertising language of China and Vietnam, this paper makes a comparative analysis to explore the similarities and differences between the two countries. The full text is divided into five chapters. The first chapter is the introduction. This paper discusses the significance of the topic, research status, research ideas and methods. The second chapter describes the history of advertising in the two countries and the classification and definition of related objects. Chapter three compares the advertising languages of the two countries from the linguistic level. The fourth chapter discusses the two national cultures behind the advertising language. In this paper, a comparative study is carried out from the two aspects of language and culture. At the linguistic level, we find that there are similarities and differences between them in pronunciation, vocabulary and rhetoric. At the cultural level, China and Vietnam, which belong to the Confucian culture circle, show far more commonality than differences.
【学位授予单位】：广西民族大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H44;H15
本文编号：2221451
[Abstract]:The study of advertising language has always been a hot topic in the field of linguistics. Advertising language has its unique research value not only at the linguistic level but also at the cultural level. Based on the advertising language of China and Vietnam, this paper makes a comparative analysis to explore the similarities and differences between the two countries. The full text is divided into five chapters. The first chapter is the introduction. This paper discusses the significance of the topic, research status, research ideas and methods. The second chapter describes the history of advertising in the two countries and the classification and definition of related objects. Chapter three compares the advertising languages of the two countries from the linguistic level. The fourth chapter discusses the two national cultures behind the advertising language. In this paper, a comparative study is carried out from the two aspects of language and culture. At the linguistic level, we find that there are similarities and differences between them in pronunciation, vocabulary and rhetoric. At the cultural level, China and Vietnam, which belong to the Confucian culture circle, show far more commonality than differences.
【学位授予单位】：广西民族大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H44;H15
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