信息设计中符号学现象初探
发布时间：2018-11-15 06:49
【摘要】：符号是人类认识客观世界和表达主观情感的基本媒介,人类通过符号实现信息的传递与反馈。信息的传统载体是语言,信息时代的今天,信息流为信息在视觉传达中的多样性提供了可能,因此信息设计成为一门新兴并迅速发展的学科和设计类别。本文对信息设计中符号学现象的研究是基于符号学方法的探究性研究,是对信息设计做一种阐释性理论研究的尝试。本文研究的信息设计是指基于视觉设计基础上的信息设计,侧重于信息设计中的信息图形设计(这里说的图形是广义的图形,包括文字、图标、图像、图表等)的范畴。 文章对信息设计中符号学现象进行初步探讨和研究,主要是基于符号学方法,将现代符号学理论体系中与设计、信息设计有关联的研究方法引入到信息设计中,并借鉴阐释学、图像学的经典理论来研究信息设计中图形和设计符号的构成、应用与视觉传达规律。文章是一种方法论的解释与探讨,涉及到信息设计各个具体的部分,对信息设计中各个具体设计形式具有普遍性的指导意义。 论文利用六个章节的篇章,以信息设计的构成元素——信息设计符号为出发点和全文的中心内容,研究信息设计符号的符号特性、结构组建、语义构建、语义传播、语法规则及信息设计符号的综合应用。希望通过信息设计中符号学现象的研究获得符号组建和符号传播的规律,为信息设计的发展和创新提供方法论的指导,使设计师及读者受众在信息的设计与解读过程中,对符号学理论和方法地运用从自发到自觉,促进信息的直观有效传达和设计文化的深刻有效展示。
[Abstract]:Symbol is the basic medium for human to understand the objective world and express subjective emotion. The traditional carrier of information is language. Today in the information age, information flow provides the possibility for the diversity of information in visual communication, so information design has become a new and rapidly developing subject and design category. In this paper, the study of semiotics in information design is an exploratory study based on semiotics, and an attempt to do an explanatory theoretical study on information design. The information design studied in this paper refers to the information design based on visual design, focusing on the information graphic design in information design (the graphics in this paper are generalized graphics, including text, icons, images, charts, etc.). This paper discusses and studies the semiotics phenomenon in information design, mainly based on the semiotics method, introduces the research method related to design and information design in modern semiotics theory system into information design, and draws lessons from hermeneutics. The classical theory of graphics is used to study the constitution, application and visual communication of graphics and design symbols in information design. This paper is an explanation and discussion of methodology, which involves every specific part of information design, and has universal guiding significance for each specific design form in information design. In this paper, we use the chapters of six chapters to study the symbolic characteristics, structure construction, semantic transmission of information design symbols, taking the information design symbols as the starting point and the central content of the full text. Syntactic rules and the integrated application of information design symbols. Through the study of semiotics phenomena in information design, the author hopes to obtain the rules of symbol construction and symbol transmission, to provide methodological guidance for the development and innovation of information design, and to enable designers and readers to design and interpret information. The application of semiotics theory and method from spontaneous to conscious promotes the direct and effective communication of information and the profound and effective display of design culture.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524;H0
本文编号：2332454
[Abstract]:Symbol is the basic medium for human to understand the objective world and express subjective emotion. The traditional carrier of information is language. Today in the information age, information flow provides the possibility for the diversity of information in visual communication, so information design has become a new and rapidly developing subject and design category. In this paper, the study of semiotics in information design is an exploratory study based on semiotics, and an attempt to do an explanatory theoretical study on information design. The information design studied in this paper refers to the information design based on visual design, focusing on the information graphic design in information design (the graphics in this paper are generalized graphics, including text, icons, images, charts, etc.). This paper discusses and studies the semiotics phenomenon in information design, mainly based on the semiotics method, introduces the research method related to design and information design in modern semiotics theory system into information design, and draws lessons from hermeneutics. The classical theory of graphics is used to study the constitution, application and visual communication of graphics and design symbols in information design. This paper is an explanation and discussion of methodology, which involves every specific part of information design, and has universal guiding significance for each specific design form in information design. In this paper, we use the chapters of six chapters to study the symbolic characteristics, structure construction, semantic transmission of information design symbols, taking the information design symbols as the starting point and the central content of the full text. Syntactic rules and the integrated application of information design symbols. Through the study of semiotics phenomena in information design, the author hopes to obtain the rules of symbol construction and symbol transmission, to provide methodological guidance for the development and innovation of information design, and to enable designers and readers to design and interpret information. The application of semiotics theory and method from spontaneous to conscious promotes the direct and effective communication of information and the profound and effective display of design culture.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524;H0
【参考文献】
相关期刊论文 前3条
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