生态环保标语研究

发布时间：2019-05-14 19:14

【摘要】：当今，，环保已成为一种时尚。随着社会的不断发展和国民素质的不断提高，我国民众保护环境的意识也在不断增强，其中生态环保标语在引导人们保护环境，提高我国民众保护环境的意识方面，有着非常重大的作用。本论文研究对象为汉语生态环保标语，主要运用语言学理论知识，再结合认知心理学和社会调查等相关学科的知识，力图对生态环保标语进行系统、全面的调查研究，并尽可能比较完整地呈现出生态环保标语的概况。本论文从以下几个方面考察了生态环保标语，第一章我们首先对生态环保标语的研究现状进行了梳理；第二章指出了生态环保标语的界定和研究范畴，将标语和口号、广告语、告示语、宣传语、警示语等进行了概念辨析，并对生态环保标语进行了界定；第三章我们考察了生态环保标语的分类和特点，我们从句类、语言风格、言语行为不同角度对生态环保标语进行了分类，考察生态环保标语的特点，并分析了其修辞特点、词汇特点和语法特点等；第四章我们采用调查的方式收集整理生态环保标语，并且通过问卷的方式来考察受众对生态环保标语的关注度、理解度和接受度等，基于这些调查，我们提出了生态环保标语的创作原则和发展趋势展望；最后，我们考察了生态环保标语存在价值和语用规范，从而进一步分析生态环保标语的语用功能、语用策略和规范等问题，而且，我们基于目前生态环保标语用语存在的一些问题，本文还提出了一些规范建议，为生态环保标语的创作提供一些参考。
[Abstract]:Nowadays, environmental protection has become a fashion. With the continuous development of society and the continuous improvement of national quality, the awareness of Chinese people to protect the environment is also increasing. Among them, ecological environmental protection slogans guide people to protect the environment and improve the awareness of Chinese people to protect the environment. It plays a very important role. The research object of this paper is Chinese ecological environmental protection slogan, which mainly uses linguistic theoretical knowledge, combined with the knowledge of cognitive psychology and social investigation and other related disciplines, and tries to make a systematic and comprehensive investigation and research on ecological environmental protection slogan. And as complete as possible to present the general situation of ecological environmental protection slogans. In this paper, the ecological environmental protection slogans are investigated from the following aspects. In the first chapter, we first sort out the research status of ecological environmental protection slogans. The second chapter points out the definition and research category of ecological environmental protection slogans, analyzes the concepts of slogans and slogans, advertising words, signs, propaganda words, warning signs and so on, and defines the ecological environmental protection slogans. In the third chapter, we investigate the classification and characteristics of ecological environmental protection slogans, we classify ecological environmental protection slogans from different angles of sentence category, language style and speech act, investigate the characteristics of ecological environmental protection slogans, and analyze their rhetorical characteristics. Lexical and grammatical features, etc. In the fourth chapter, we collect and sort out the ecological environmental protection slogans by way of investigation, and investigate the audience's attention, understanding and acceptance of the ecological environmental protection slogans by means of questionnaires. Based on these surveys, We put forward the creative principles and development trend of ecological environmental protection slogans. Finally, we investigate the existing value and pragmatic norms of ecological environmental protection slogans, and further analyze the pragmatic functions, pragmatic strategies and norms of ecological environmental protection slogans. Based on some problems existing in the current terms of ecological environmental protection slogans, this paper also puts forward some normative suggestions to provide some references for the creation of ecological environmental protection slogans.
【学位授予单位】：哈尔滨师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H136

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