基于霍夫斯泰德文化维度框架的中美网络征婚广告对比研究

发布时间：2021-03-14 00:03

　　在互联网迅速发展的信息化时代,网络征婚已经成为现代人寻找理想伴侣时较为流行的征婚方式。网络征婚广告不仅能够全面的展示自己的相关信息以及对另一半的期待,更能在价值观层面反映一个人的文化价值取向。随着社会经济的快速发展,人们的价值观也随之发生变化。为了研究中美两国在婚恋方面体现出的不同文化价值取向,本文从跨文化角度出发,选取最新语料即2017年7月——12月的中美征婚广告各50篇,分别对广告中所涉及的不同变量,包括相貌、收入、职业、兴趣等变量进行了对比分析,借助霍夫斯泰德文化维度理论中的六个维度作为理论框架,对变量的分析结果进行讨论,得出以下结论:（1）中国文化背景下家庭价值居于核心地位,而美国文化则更注重个人生活追求。（2）中国征婚者在婚恋中会综合双方家庭的整体因素,是典型的高权力距离社会,而美国更注重于两个人能否志趣相投。（3）中国人追求生活稳定,美国人则乐于接受新事物和尝试冒险改变。（4）中国绝大多数征婚者希望婚后家庭角色分工明显,而美国征婚者则相对平等,没有明确的家庭分工。（5）中国征婚者在恋爱关系或婚姻关系内会受家庭、社会等因素较强的约束,而美国征婚者更注重两个人之间的幸福快乐。... 

【文章来源】：西北大学陕西省 211工程院校

【文章页数】：69 页

【学位级别】：硕士

【文章目录】：
Abstract in Chinese
Abstract in English
Chapter One Introduction
    1.1 Research Background
    1.2 Research Purpose and Significance
    1.3 Layout of the Thesis
Chapter Two Literature Review
    2.1 Studies of Online Dating Advertisements
        2.1.1 Online Dating Advertisements
        2.1.2 Online Dating Advertisements Studies Abroad
        2.1.3 Online Dating Advertisements Studies at Home
    2.2 Studies of Hofstede’s Cultural Dimensions
        2.2.1 The definition of Culture
        2.2.2 Hofstede’s Cultural Dimensions
        2.2.3 Hofstede’s Cultural Dimensions Studies Abroad
        2.2.4 Hofstede’s Cultural Dimensions Studies at Home
Chapter Three Theoretical Basis and Research Methodology
    3.1 The Six Aspects of Hofstede’s Cultural Dimensions
        3.1.1 Individualism vs. Collectivism
        3.1.2 Power Distance
        3.1.3 Uncertainty Avoidance
        3.1.4 Masculinity vs. Femininity
        3.1.5 Long Term Orientation vs. Short Term Normative Orientation
        3.1.6 Indulgence vs. Restraint
    3.2 Research Questions
    3.3 Research Corpus
    3.4 Data Collection
Chapter Four Data Analysis
    4.1 Characteristics of Chinese Online Dating Advertisements
        4.1.1 Characteristics of Self-introduction of Advertiser
        4.1.2 Characteristics of Expectation for the Ideal Partner
    4.2 Characteristics of American Online Dating Advertisements
        4.2.1Characteristics of Self-introduction of Advertiser
        4.2.2 Characteristics of Expectation for the Ideal Partner
    4.3 The Results of Comparison
Chapter Five The Comparison and Discussion of the Results from the Perspective of Cultural Dimensions
    5.1 Individualism vs. Collectivism
        5.1.1 Collectivism in Chinese online dating advertisements
        5.1.2 Individualism in American online dating advertisements
    5.2 Power Distance
        5.2.1 The high Power Distance in Chinese online dating advertisements
        5.2.2 The Low Power Distance in American online dating advertisements
    5.3 Uncertainty Avoidance
        5.3.1 The high Uncertainty Avoidance in Chinese online dating advertisements
        5.3.2 The Low Uncertainty Avoidance in American online dating advertisements
    5.4 Masculinity vs. Femininity
        5.4.1 Masculinity in Chinese online dating advertisements
        5.4.2 Femininity in American online dating advertisements
    5.5 Indulgence vs. Restraint
        5.5.1 Indulgence in Chinese online dating advertisements
        5.5.2 Restraint in American online dating advertisements
    5.6 Long Term vs. Short-Term Normative Orientation
        5.6.1 Short-Term Normative Orientation in Chinese online dating advertisements
        5.6.2 Long Term Orientation in American online dating advertisements
Chapter Six Conclusion
    6.1 Conclusion
    6.2 Limitations of the study
    6.3 Suggestions for the future studies
Bibliography
Appendix One Key Information of Chinese Online Dating Advertisements
Appendix Two Key Information of American Online Dating Advertisements
攻读硕士学位期间取得的学术成果
Acknowledgements


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期刊论文
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硕士论文
[1]中美家庭价值观的跨文化差异对比研究[D]. 王玉娟.山东大学 2008
[2]我国转型时期婚姻家庭观念变化及其原因分析[D]. 温集发.天津商业大学 2007



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