曲阜市户外公益性标语的语言文化分析

发布时间：2018-03-04 07:01

本文选题：公益性标语　切入点：句法结构　出处：《曲阜师范大学》2016年硕士论文　论文类型：学位论文

【摘要】：公益性标语作为标语的其中一类,是一种典型的社会用语,随着标语内容与形式的不断变化,公益性标语以其公益性、宣传性等特点在社会中的作用越来越重要,成为了政府或集体进行宣传的重要方式,同时也凸显了一个城市特有的社会精神文明风貌。因此,本文选取底蕴深厚的历史文化古城——曲阜,以曲阜市的户外公益性标语作为研究对象,运用文献资料法、定量与定性相结合以及描述与解释相结合的分析方法,对其进行了以下几个方面的研究。首先,概括分析了公益性标语的研究现状,并分析了其中的不足之处,从而明确了本文的研究目标及方向。在此基础上,介绍了本文的研究方法,并说明了研究对象,即曲阜市户外公益性标语的语料来源。其次,从标语与口号以及标语与广告语的对比分析中,界定了本文研究对象的含义,说明了公益性标语的内容,并且分析了其特点以及重要作用,为接下来的研究、论述奠定基础。再次,论文主体部分主要分成了三个方面。一是语法层面的分析,对于搜集到的语料,按照其组成部分进行了总体上的分类,分成了独句式、偶句式和多句式三种形式,得出了偶句式的公益性标语数量最多,这与受众追求对称、整齐的心理特点相吻合。在此基础上,重点探究了组成标语中的每一部分的句法结构特点,得出了动宾结构使用较多的结论,这与标语本身的含义以及宣传、号召等特点有着极为密切的联系。二是韵律节奏方面的探究,对标语的组成部分的音节数量进行定量分析,发现五~七个音节最为常用,这与人们思维记忆7±2个单位有很大关系,更利于受众的快速接受;并且探讨了公益性标语的节奏韵律及平仄用字,发现2+2+2式的节奏规律使用最广泛,仄起仄收式最多,与标语的宣传、鼓动作用更好的实现有很大的关系。三是在文化方面的剖析,着重对搜集到的语料中的引经据典部分进行了文化剖析,分析探究为什么会有这样的运用特点。最后,基于以上各方面的探究,发现了曲阜市户外公益性标语中的优势与不足,为今后标语的拟制提出了几点意见与建议,并对全文进行了总结,指出了不足之处。综上所述,本文以语言学理论为依据,对曲阜市户外公益性标语进行探究,希望能够为公益性标语的研究尽微薄之力。
[Abstract]:As a kind of slogan, public welfare slogan is a typical social term. With the constant change of slogan content and form, public welfare slogan plays a more and more important role in society with its characteristics of public welfare and propaganda. It has become an important way for the government or the collective to propagandize, and at the same time highlights the unique social and spiritual civilization of a city. Therefore, this paper chooses Qufu, an ancient city with profound historical and cultural heritage, Taking the outdoor public welfare slogan of Qufu city as the research object, using the methods of literature, quantitative and qualitative analysis, and description and explanation, the following aspects are studied. This paper summarizes and analyzes the present research situation of public welfare banners, and analyzes the shortcomings of them, so as to clarify the research goal and direction of this paper. On the basis of this, it introduces the research methods of this paper, and explains the research object. Secondly, from the comparative analysis of slogan and slogan and slogan and advertising language, defined the meaning of the object of this study, explained the content of public welfare slogan. It also analyzes its characteristics and important role, which lays the foundation for the following research and discussion. Thirdly, the main part of the thesis is divided into three aspects. One is the analysis of grammatical level, and the analysis of the collected corpus. According to the general classification of its components, it can be divided into three forms: single sentence, dual sentence and multi-sentence. The author concludes that the number of public welfare banners is the most, which is symmetrical with the audience's pursuit. On the basis of this, the author probes into the syntactic structure characteristics of each part of the slogan, and draws the conclusion that the verb-object structure is used more frequently, which is the meaning of the slogan itself and propaganda. The characteristics of call are closely related. Second, the research on rhythm and rhythm, quantitative analysis of the syllables of the components of the slogan, found that five to seven syllables are the most commonly used. This has much to do with 7 卤2 units of thinking memory, which is more conducive to the rapid acceptance of the audience, and discusses the rhythm and rhythm of public welfare banners, and finds that the rhythm law of type 222 is the most widely used, and the pattern of opening and closing is the most common. It has much to do with the propaganda of slogans and the better realization of agitation. Third, it analyzes the culture, and focuses on the cultural analysis of the cited classics in the collected corpus. Finally, based on the above research, the author finds out the advantages and disadvantages of the outdoor public welfare slogans in Qufu City, and puts forward some suggestions and suggestions for the drafting of the slogans in the future. In summary, based on the linguistic theory, this paper explores the outdoor public welfare slogans in Qufu city, hoping to contribute to the research of public welfare slogans.
【学位授予单位】：曲阜师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：H136;H146.3

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