西安市饭店名称的语言与文化分析

发布时间：2018-03-07 23:07

本文选题：饭店名称　切入点：语言特点　出处：《西安外国语大学》2017年硕士论文　论文类型：学位论文

【摘要】：语言作为表情达意的方式,与人们的日常生活有着密切的关系,是人类重要的交际工具。而店名作为一种独特的语言现象,不仅反映出语言的符号作用,而且可以体现出商户的命名心理以及一定的文化内涵。店名作为一种语言现象,通过其名称所体现的语义内容会直接影响消费者对该店的第一印象。源于笔者所学专业的缘故会留意饭店名称,同时发现有的饭店名称存在表意不明、有些名称区别性特征较弱等现象,如此种种,促使笔者产生浓厚的兴趣,于是决定以文化语言学为切入点,进行西安市饭店名称的语言学分析,研究其背后所折射出的文化内涵,并针对饭店名称中存在问题提出规范化建议。本文将主要包括四部分内容,第一章指出笔者选择该题目的原因,归纳有关于饭店研究的国内外研究现状,界定本文的研究对象并指明本文的研究方法。第二章着重研究饭店名称的词汇构成以及每一部分的语言特点。第三章着重分析由饭店名称的语言特点所折射的文化内涵。第四章写西安市饭店名称存在的问题,针对存在的问题给出建议,希望为以后的饭店命名提供借鉴。
[Abstract]:As a form of expression, language is closely related to people's daily life and is an important communication tool for human beings. As a unique linguistic phenomenon, store name not only reflects the symbolic function of language, It can also reflect the naming psychology of merchants and certain cultural connotations. As a language phenomenon, The semantic content reflected by the name will directly affect the first impression of the store by consumers. From the reason of my major, I will pay attention to the name of the hotel, at the same time, I find that some hotel names are not clear. Some phenomena, such as weak distinguishing characteristics of names and so on, urge the author to take cultural linguistics as the starting point to analyze the name of the hotel in Xi'an. This paper mainly includes four parts. The first chapter points out the reasons why the author chose this topic. Summarize the domestic and foreign research status of hotel research, The second chapter focuses on the lexical composition of hotel names and the linguistic characteristics of each part. Chapter 3 focuses on the analysis of the text refracted by the linguistic characteristics of hotel names. Chapter 4th describes the problems existing in the name of the hotel in Xi'an, In view of the existing problems to give suggestions, hope to provide reference for future hotel naming.
【学位授予单位】：西安外国语大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H136

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