影视广告在中高级对外汉语教学中的应用

发布时间：2018-05-28 11:16

本文选题：影视广告 + 对外汉语教学　；参考：《青岛大学》2017年硕士论文

【摘要】：世界各国的联系逐渐增多,中国在世界的影响也越来越大,中国文化、孔子学院在全球推广开来,越来越多的外国人到中国或者各国的孔子学院学习汉语,对外汉语教学事业也快速发展起来。对于对外汉语教学的方式,也有越来越多的人研究、完善。为了引起学生的兴趣,很多人将影视作品纳入到对外汉语教学资源中,并取得了一定的效果。他们使用的影视作品一般是电影、电视剧和一些综艺节目。本文通过调查,发现用影视广告进行对外汉语教学有上面这些影视作品无法超越的优势,影视广告的语言更贴近生活,大都是人际交往中的真实对话,反应的内容也是人们日常生活中所需要所使用的。比如自然堂的广告词“你本来就很美”,这句话是生活中夸人经常用到的话,也是拉近人与人之间距离的话语,非常常用。影视广告的语音标准,包含学生所需要学习的各种语法点,词汇量也很多,非常适合对外汉语教学。本文探讨以影视广告为教学资源进行对外汉语教学的现状、问题、优势和建议。
[Abstract]:As the world's ties increase, China's influence in the world becomes greater and greater. Chinese culture, Confucius Institutes have spread around the world, and more foreigners are visiting Confucius Institutes in China or other countries to study Chinese. The cause of teaching Chinese as a foreign language has also developed rapidly. For the teaching of Chinese as a foreign language, there are more and more people to study and improve. In order to arouse the students' interest, many people bring the film and television works into the teaching resources of Chinese as a foreign language, and have achieved certain results. They use movies, TV dramas and variety shows. Through investigation, this paper finds that teaching Chinese as a foreign language by means of film and television advertisements has the advantage that these films and TV works cannot be surmounted. The language of film and television advertisements is more close to life, and most of them are real dialogues in interpersonal communication. The content of the response is also what people need in their daily life. For example, the advertisement "you are very beautiful" is often used in life, and it is a very common way to bring people closer together. The phonetic standard of film and television advertisement includes all kinds of grammar points that students need to learn, and has a lot of vocabulary, so it is very suitable for teaching Chinese as a foreign language. This paper probes into the present situation, problems, advantages and suggestions of teaching Chinese as a foreign language with film and television advertisements as teaching resources.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H195.3

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