欧朗国际翻译上海分公司项目商业计划书

发布时间：2018-05-31 04:32

本文选题：翻译 + 连锁公司　；参考：《兰州大学》2017年硕士论文

【摘要】：随着互联网对生产模式及交易模式的不断变革,全球一体化的进程逐步加速,不同国家、不同行业之间的跨界、跨国交易成为了各行各业之间发展的新常态。翻译作为跨文化经济文化交流的重要中介,在大环境的催生下成为了最具有潜力的行业之一。欧朗国际翻译创立于2008年,前身为甘肃欧朗文化传播公司。在国家一带一路级走出去的大背景下,于2015年以北京为总部采用以农村包围城市的方式开始了全国化的进程。目前我公司除北京总部外拥有西安分公司、兰州分公司、西宁分公司三家全资分公司,以及成都、重庆、太原、天津、乌鲁木齐五个办事处为本地化企业提供专业的语言翻译服务。我们拥有专业的专兼职翻译团队以及项目管理翻译平台,可提供各领域全语种的笔译翻译服务。我司口译也覆盖了一般陪同、交替传译及同传所有水平的翻译服务。我公司致力于为客户提供语言服务一站式解决方案。业务主要包含:笔译、口译、同传设备租赁、字幕配音等。主要服务客户为:央企、大型国企、各级政府单位、外企及大型私企及线上客户。客户主要特点其均有国际业务往来,需要大量的中外互译及口译活动。北京总部经过近两年的运营进入快速发展期,此商业计划的目的是募得资金开辟以上海为首的华东市场。本文将从翻译趋势、国内外竞争环境、公司的发展战略、业务的主要推广模式、主要客户对象、盈利模式、自身的优劣势等方面进行详细的剖析,进而解释为什么要进军华东市场,并得出肯定华东市场结论。可以想象在公司的全国化进程中会遇到不同问题,但是相信目前我们拥有的整个团队可以制定一系列对应策略进行解决。国家一带一路及“走出去”的政策会带来很多机遇,我们相信欧朗国际翻译会在我国国际化进程中抓住机遇并且贡献自己应有的力量。
[Abstract]:With the continuous change of the Internet to the production mode and the transaction mode, the process of global integration is accelerating step by step. The cross-border transactions between different countries and different industries have become the new normal for the development of various industries. Translation, as an important medium for cross-cultural economic and cultural exchanges, has become one of the most promising industries under the help of the environment. Orang International Translation was founded in 2008, formerly known as Gansu Orang Cultural Communication Company. Against the background of going out at the national Belt and Road level, the process of nationalization began in 2015 with Beijing as its headquarters and the way of encircling the city by rural areas. At present, in addition to the headquarters in Beijing, our company has three wholly owned branches, including Xi'an Branch, Lanzhou Branch, Xining Branch, and Chengdu, Chongqing, Taiyuan and Tianjin. Urumqi five offices for local enterprises to provide professional language translation services. We have a professional translation team and project management translation platform to provide translation services in all languages. Our interpreters also cover all levels of translation services including general escort, consecutive interpretation and simultaneous interpretation. Our company is committed to providing customers with one-stop solutions for language services. Business include: translation, interpretation, simultaneous interpretation equipment rental, subtitle dubbing and so on. The main service customers are: central enterprises, large-scale state-owned enterprises, government units at all levels, foreign enterprises and large-scale private enterprises and online customers. The main features of customers are international business transactions, requiring a large number of translation and interpretation activities. Beijing's headquarters has entered a period of rapid development after nearly two years of operation, the business plan is to raise funds to open up the East China market, led by Shanghai. This paper will analyze in detail the trend of translation, the competitive environment at home and abroad, the company's development strategy, the main promotion mode of the business, the main customers, the profit model, the advantages and disadvantages of the company, etc. Then explain why to enter the East China market, and come to the conclusion of the East China market. We can imagine different problems in the process of nationalizing the company, but I believe that the entire team we have today can develop a series of corresponding strategies to solve the problem. The national Belt and Road and the "going out" policy will bring many opportunities. We believe that Orang International Translation will seize the opportunity and contribute its due strength in the process of internationalization of our country.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H059;F274

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