外宣语境多模态认知视角国家领导人形象建构——以习近平特稿为中心

发布时间：2018-06-05 04:09

本文选题：外宣语境 + 多模态认知视角　；参考：《外语教学理论与实践》2017年03期

【摘要】：新华社向国际社会播发"中共高层新阵容"人物系列中英文特稿,具有重大外宣意义及现实意义。研究以习近平特稿英文的图文语料(简称"语料")为考察对象,运用图像隐喻框架分析"语料"图像的认知隐喻含义,使用语义赋码系统诠释"语料"文本建立的语义隐喻意义,同时在图文符际语义模型和意义框架基础上解析图文之间的关系。研究为外宣语境如何有效建构国家领导人的正面形象和推介国家形象的潜在"软实力"提供了新的探索视角。
[Abstract]:It is of great significance and practical significance for Xinhua News Agency to broadcast a series of Chinese and English feature articles on the characters of the new high ranks of the Communist Party of China to the international community. This paper studies the cognitive metaphorical meaning of the "corpus" image by using the image metaphor framework, which is based on the graphic and textual data (referred to as "the corpus") of Xi Jinping feature English. The semantic metaphorical meaning of "corpus" text is interpreted by semantic encode system, and the relationship between graph and text is analyzed on the basis of semantic model and meaning frame. The study provides a new perspective on how to effectively construct the positive image of national leaders and promote the potential "soft power" of national image in the context of foreign propaganda.
【作者单位】：香港理工大学;云南财经大学;
【分类号】：H136

【相似文献】