“女书”文化在永州“闺秘”旅游工艺品包装中的应用

发布时间：2018-06-27 22:43

本文选题：旅游工艺品 + 女书文化　；参考：《湖南工业大学》2017年硕士论文

【摘要】：旅游工艺品—顾名思义是各地旅游景点具备当地民族文化地域特色且承载着旅行记忆的商品,购买旅游工艺品常常是旅行者在旅行过程中所必不可少的环节。旅游工艺品能彰显出旅游地独特的民族地域特色与文化底蕴,这是其区别于其他一般商品的关键因素。本文从旅游工艺品包装设计与“女书”文化的联系出发,通过对江永上江圩附近女书文化的解读,将女书字符和图案进行元素提炼,并用提炼出的元素反映在女书工艺梳、女书工艺扇、女书项链、女书发簪、女书耳环、女书棉麻布袋等工艺品包装上。树立女书文化品牌“闺秘”旅游工艺品及包装,激发出女书文化新的品牌内涵和不同的艺术价值,寻觅出女书文化在旅游工艺品包装中的抒发方式与应用,力求带给消费者与众不同的视觉化体验,让人们深切地感受到“女书”文化作为国家非物质文化的独特魅力,同时为旅游工艺品包装设计找到一种全新的艺术元素与表达形式。
[Abstract]:Tourism handicrafts-as the name implies, tourist attractions have local cultural and regional characteristics and carry the travel memory of goods, the purchase of tourist handicrafts is often an essential link in the travel process. Tourism handicrafts can show the unique national regional characteristics and cultural details of tourist destinations, which is the key factor that distinguishes them from other general commodities. Based on the connection between the packaging design of tourism handicraft and the culture of "women's script", through the interpretation of the culture of women's script in the area of Shangjiang Wei on Jiang Yong, the characters and patterns of women's script are refined, and the extracted elements are reflected in the craft comb of women's script. Arts and crafts fan, necklace, hairpin, earring, cotton and linen bags, etc. Setting up the "boudoir" tourism crafts and packaging of the women's script culture brand, inspiring the new brand connotation and different artistic value of the women's script culture, finding out the expression and application of the women's script culture in the tourism handicraft packaging. It tries to bring consumers different visual experience, makes people deeply feel the unique charm of "women's script" culture as a national immaterial culture, and at the same time finds a new artistic element and expression form for the packaging design of tourist crafts.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524.2;H123

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