商务信函中发盘函与还盘函的人际意义对比研究
发布时间：2018-08-11 09:10
【摘要】：商务信函在国际贸易往来中起着连接与纽带的作用,随着国际贸易日益频繁以及在线商务平台的逐步发展与完善,商务信函承载越来越多的人际意义,买家与卖家通过商务信函往来建立一定的人际关系。商务信函可根据不同要素划分为不同种类,其中包括发盘函和还盘函。人际意义的主要功能是促进双方交流与互动,两种信函的往来主要目的是促进对方接受自己的提议并保持良好合作关系。本文主要通过对商务信函中发盘函与还盘函的人际意义对比研究,探讨两种信函通过不同情态表达方式来实现人际意义时具有的特性与共性,寻找出现此种异同的原因,以期分析人际意义在商务信函中的巨大作用。本文分别从人际意义的语气系统、情态系统和人称系统三方面对比分析此两种信函。各选取具有代表性的30篇做为对比分析的语料,采取定性与定量结合的研究方法来分析人际意义在两种信函中的实现,并根据语气,情态和人称系统分别在发盘函与还盘函中的分布频率来分析两者的共性与个性。其中相同之处体现在:1)在语气系统中,陈述语气在两类信函中使用最多,用来陈述事实,而祈使语气较少使用2)在情态系统中,中值情态动词在二者中占有很大比率,既表达了写信者的目的,又避免态度强硬。低值情态动词两者也都有涉及3)在人称系统中,二者均倾向于大量使用第一人称与第二人称,表示双方良好合作关系的同时又站在自己的立场上来与对方讨价还价。不同之处体现在:1)在语气系统中,疑问语气不曾出现在发盘函中,在还盘函中占比也很小,买家用来还价2)在情态系统中,发盘函中未涉及到高值情态动词,卖家依此更客观的表达自己的情感。
[Abstract]:Business letters play an important role in international trade. With the increasing frequency of international trade and the gradual development and improvement of online business platform, business letters carry more and more interpersonal significance. Buyers and sellers through business correspondence to establish a certain interpersonal relationship. Business letters can be classified into different types according to different elements, including offer letter and counter-offer letter. The main function of interpersonal meaning is to promote communication and interaction between the two parties. The main purpose of the two types of correspondence is to promote the other side to accept their own offer and maintain a good cooperative relationship. Based on the comparative study of the interpersonal meaning between the disclosing letter and the return letter in the business letter, this paper probes into the characteristics and commonalities of the two kinds of letters to realize the interpersonal meaning through different modes of expression, and finds out the reasons for such similarities and differences. The purpose of this paper is to analyze the great role of interpersonal meaning in business correspondence. This paper makes a comparative analysis of these two types of letters from three aspects: the mood system of interpersonal meaning, the modal system and the personal system. In this paper, 30 representative articles are chosen as the comparative data, and the qualitative and quantitative methods are adopted to analyze the realization of interpersonal meaning in the two kinds of letters, and according to the tone of mood, To analyze the commonness and individuality of modality and person system, the distribution frequency of modality and person system are analyzed respectively in the function of diskette and the return function. The similarities are reflected in: 1) in the mood system, the declarative tone is used most in the two types of letters, which is used to state the facts, while the imperative tone is less used 2) in the modal system, the median modal verb accounts for a large proportion of the two. Not only express the purpose of the writer, but also avoid a strong attitude. Both low-valued modal verbs involve 3) in the person system, both of them tend to use the first person and the second person in a large amount, which means that the two sides have good cooperative relationship and at the same time bargain with each other from their own standpoint. The difference is reflected in: 1) in the mood system, the interrogative tone does not appear in the offer letter, and the proportion in the counteroffer letter is also very small, the buyer makes a counter-offer 2) in the modal system, the high value modal verb is not involved in the offer letter. Sellers are more objective in expressing their emotions.
【学位授予单位】：中北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H043
本文编号：2176545
[Abstract]:Business letters play an important role in international trade. With the increasing frequency of international trade and the gradual development and improvement of online business platform, business letters carry more and more interpersonal significance. Buyers and sellers through business correspondence to establish a certain interpersonal relationship. Business letters can be classified into different types according to different elements, including offer letter and counter-offer letter. The main function of interpersonal meaning is to promote communication and interaction between the two parties. The main purpose of the two types of correspondence is to promote the other side to accept their own offer and maintain a good cooperative relationship. Based on the comparative study of the interpersonal meaning between the disclosing letter and the return letter in the business letter, this paper probes into the characteristics and commonalities of the two kinds of letters to realize the interpersonal meaning through different modes of expression, and finds out the reasons for such similarities and differences. The purpose of this paper is to analyze the great role of interpersonal meaning in business correspondence. This paper makes a comparative analysis of these two types of letters from three aspects: the mood system of interpersonal meaning, the modal system and the personal system. In this paper, 30 representative articles are chosen as the comparative data, and the qualitative and quantitative methods are adopted to analyze the realization of interpersonal meaning in the two kinds of letters, and according to the tone of mood, To analyze the commonness and individuality of modality and person system, the distribution frequency of modality and person system are analyzed respectively in the function of diskette and the return function. The similarities are reflected in: 1) in the mood system, the declarative tone is used most in the two types of letters, which is used to state the facts, while the imperative tone is less used 2) in the modal system, the median modal verb accounts for a large proportion of the two. Not only express the purpose of the writer, but also avoid a strong attitude. Both low-valued modal verbs involve 3) in the person system, both of them tend to use the first person and the second person in a large amount, which means that the two sides have good cooperative relationship and at the same time bargain with each other from their own standpoint. The difference is reflected in: 1) in the mood system, the interrogative tone does not appear in the offer letter, and the proportion in the counteroffer letter is also very small, the buyer makes a counter-offer 2) in the modal system, the high value modal verb is not involved in the offer letter. Sellers are more objective in expressing their emotions.
【学位授予单位】：中北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H043
【参考文献】
相关硕士学位论文 前2条
1 梅满;从人际功能视角分析英语商务信函[D];辽宁师范大学;2014年
2 章静;从人际功能视角分析英文索赔信函中的情态[D];武汉科技大学;2010年
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