语用学视角下危机公关声明中承诺类动词使用研究
发布时间：2018-08-20 15:29
【摘要】：在商业运行的过程中,跨国公司不可避免地会出现危机。面对危机,企业通常会发表危机公关声明来挽回企业形象。承诺类言语行为动词是危机公关中的一个重要组成部分。因此,研究危机公关承诺类言语行为动词具有重要意义。本文从世界500强企业官网搜集危机公关语料,建立了超过10万字的语料库,并通过AntConc查找了 10个承诺类动词。本文采用语言学家塞尔的言语行为理论和利奇的礼貌原则,对危机公关中承诺类言语行为动词的分布特征,适切条件,词汇特征,句法特征和语义特征进行了定性和定量的分析。研究结果如下:第一,承诺类动词分为直接言语行为动词和间接言语行为动词,其中间接言语行为动词占大多数。第二,在适切条件方面,危机公关的承诺类言语行为包含命题条件、准备条件、诚意条件和根本条件。第三,在词汇特征方面,危机公关用情态动词和显性的承诺类动词来表示承诺的含义,其中情态动词占大多数。第四,在句法特征方面,危机公关承诺类动词以陈述句为主,其中包括简单句、并列句、条件状语从句、"that"宾语从句和让步状语从句。第五,在语义特征方面,危机公关承诺类语义最明显的特征是企业将来行事的意向。理论上,本论文补充了语言学方面对于承诺类动词的研究。实践上,本论文有利于听者对危机公关声明的理解以及对企业选择合适的承诺类动词来撰写危机公关材料起到一定的借鉴作用。
[Abstract]:In the process of business operation, multinational companies will inevitably appear crisis. In the face of a crisis, companies usually issue crisis public relations statements to restore their image. The verb of speech act of commitment is an important part of crisis public relations. Therefore, it is of great significance to study the speech act verbs of public relations commitment in crisis. This paper collects the crisis public relations data from the official website of the world's top 500 enterprises, establishes a corpus of more than 100000 words, and looks up 10 commitment verbs through AntConc. Based on Searle's speech act theory and Leech's politeness principle, this paper analyzes the distributive characteristics, appropriate conditions and lexical features of the commitment speech act verbs in crisis public relations. The syntactic and semantic features are analyzed qualitatively and quantitatively. The results are as follows: first, the commitment verbs are divided into direct speech act verbs and indirect speech act verbs, in which indirect speech act verbs account for the majority. Secondly, in terms of appropriate conditions, the commitment speech acts of crisis public relations include propositional conditions, preparation conditions, sincerity conditions and fundamental conditions. Thirdly, in terms of lexical features, modal verbs and explicit commitment verbs are used to denote the meaning of commitment, among which modal verbs account for the majority. Fourth, in terms of syntactic features, public relations commitment verbs are mainly declarative sentences, including simple sentences, complex sentences, conditional adverbial clauses, "that" object clauses and concession adverbial clauses. Fifth, in terms of semantic features, the most obvious semantic feature of crisis PR commitment is the intention of enterprises to act in the future. In theory, this thesis complements the linguistic study of commitment verbs. In practice, this paper is helpful for the listeners to understand the crisis public relations statement and to choose the appropriate commitment verbs to write the crisis public relations materials.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H042
本文编号：2194126
[Abstract]:In the process of business operation, multinational companies will inevitably appear crisis. In the face of a crisis, companies usually issue crisis public relations statements to restore their image. The verb of speech act of commitment is an important part of crisis public relations. Therefore, it is of great significance to study the speech act verbs of public relations commitment in crisis. This paper collects the crisis public relations data from the official website of the world's top 500 enterprises, establishes a corpus of more than 100000 words, and looks up 10 commitment verbs through AntConc. Based on Searle's speech act theory and Leech's politeness principle, this paper analyzes the distributive characteristics, appropriate conditions and lexical features of the commitment speech act verbs in crisis public relations. The syntactic and semantic features are analyzed qualitatively and quantitatively. The results are as follows: first, the commitment verbs are divided into direct speech act verbs and indirect speech act verbs, in which indirect speech act verbs account for the majority. Secondly, in terms of appropriate conditions, the commitment speech acts of crisis public relations include propositional conditions, preparation conditions, sincerity conditions and fundamental conditions. Thirdly, in terms of lexical features, modal verbs and explicit commitment verbs are used to denote the meaning of commitment, among which modal verbs account for the majority. Fourth, in terms of syntactic features, public relations commitment verbs are mainly declarative sentences, including simple sentences, complex sentences, conditional adverbial clauses, "that" object clauses and concession adverbial clauses. Fifth, in terms of semantic features, the most obvious semantic feature of crisis PR commitment is the intention of enterprises to act in the future. In theory, this thesis complements the linguistic study of commitment verbs. In practice, this paper is helpful for the listeners to understand the crisis public relations statement and to choose the appropriate commitment verbs to write the crisis public relations materials.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H042
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