基于互文视角的茶文化文本翻译策略探究
发布时间：2018-12-15 07:01
【摘要】：基于互文性的分析视角和分析框架,以我国茶文化文本的翻译创新为先导、有计划地对外实施茶文化的传播策略,有助于提升我国茶文化的国际影响力和文化软实力,从而为我国茶叶产业的转型发展提供一种品牌的张力。翻译学视角下互文性的主要立场主张包括:文本的翻译首先表现为符号与符号的交际性转换;文本翻译的深层次目标是实现"文化融入"基础上的文化对话;文本翻译的核心在于"价值哲学"的互动。当前加强茶文化文本翻译创新的主要背景包括两个方面:一是茶文化文本翻译中还存在着诸多"交际障碍";二是茶文化产业的深度融合发展亟需我们从茶文化对话上寻找商机。基于互文视角的茶文化文本翻译的策略选择可以尝试语言顺应的翻译策略、"文化融入"的翻译策略、基于平行语料库的翻译策略。
[Abstract]:Based on the intertextuality analysis angle and the analysis frame, taking the translation innovation of the tea culture text of our country as the forerunner, carrying out the spreading strategy of the tea culture in a planned way, it will help to enhance the international influence and the cultural soft power of the tea culture of our country. In order to provide a brand tension for the transformation and development of tea industry in China. The main positions of intertextuality from the perspective of translatology include: the translation of texts is characterized by the communicative transformation of symbols and symbols, and the deep goal of text translation is to realize cultural dialogue based on "cultural integration"; The core of text translation lies in the interaction of philosophy of value. At present, the main background of strengthening the innovation of the translation of tea culture text includes two aspects: first, there are still many "communication obstacles" in the translation of tea culture text; Second, the deep integration and development of tea culture industry needs us to seek business opportunities from tea culture dialogue. Based on the perspective of intertextuality, the translation strategies of tea culture texts can be chosen as linguistic adaptation strategies, "cultural integration" translation strategies and parallel corpora based translation strategies.
【作者单位】： 钦州学院;
【基金】：广西教育科学“十二五”规划2015年度立项课题《中国-东盟合作框架下外语应用型人才核心素养研究》(课题编号:2015C433) 2016年度钦州学院教改项目《“一带一路”背景下基于外语应用型人才核心素养的培养模式》(课题编号:2016QYJGZ21)的研究成果
【分类号】：H059;TS971
，
本文编号：2380186
[Abstract]:Based on the intertextuality analysis angle and the analysis frame, taking the translation innovation of the tea culture text of our country as the forerunner, carrying out the spreading strategy of the tea culture in a planned way, it will help to enhance the international influence and the cultural soft power of the tea culture of our country. In order to provide a brand tension for the transformation and development of tea industry in China. The main positions of intertextuality from the perspective of translatology include: the translation of texts is characterized by the communicative transformation of symbols and symbols, and the deep goal of text translation is to realize cultural dialogue based on "cultural integration"; The core of text translation lies in the interaction of philosophy of value. At present, the main background of strengthening the innovation of the translation of tea culture text includes two aspects: first, there are still many "communication obstacles" in the translation of tea culture text; Second, the deep integration and development of tea culture industry needs us to seek business opportunities from tea culture dialogue. Based on the perspective of intertextuality, the translation strategies of tea culture texts can be chosen as linguistic adaptation strategies, "cultural integration" translation strategies and parallel corpora based translation strategies.
【作者单位】： 钦州学院;
【基金】：广西教育科学“十二五”规划2015年度立项课题《中国-东盟合作框架下外语应用型人才核心素养研究》(课题编号:2015C433) 2016年度钦州学院教改项目《“一带一路”背景下基于外语应用型人才核心素养的培养模式》(课题编号:2016QYJGZ21)的研究成果
【分类号】：H059;TS971
，
本文编号：2380186
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