焦点视域下公益广告语的研究

发布时间：2019-07-02 19:02

【摘要】：焦点问题涉及音系、句法、语义和语用等多个语言层面,是一个很复杂的语言现象。而公益广告语的制作也不免涉及到焦点相关的理论,本文以此为切入点,重点探索了公益广告语中焦点的类型及焦点的实现方式,并分析了公益广告语中焦点类型的特点和焦点实现方式的特点。最后,从现实的角度出发,提出了利用焦点相关理论制作更加精良的公益广告语的一些建议。本文的具体内容分为以下几部分:第一部分为第一章绪论部分,首先提出本文的研究对象和研究内容,其次阐述研究意义——这对制作精良的公益广告语有着重要的现实意义,也有利于加深对焦点相关理论的理解,然后介绍了国内外研究现状——主要包括焦点相关理论和公益广告语的研究现状,最后介绍本文的研究方法和语料来源。第二部分是第二章、第三章和第四章,这是本文的主体部分。第二章利用计量统计的方法对公益广告语中焦点的类型进行了统计分析,并针对统计结果总结了焦点的特点。第三章从语音手段、词汇手段和句法手段三个角度对公益广告语中的焦点实现方式进行了分析,进而归纳出公益广告语中焦点实现方式的特点。第四章主要是针对第二三章的结论,为如何利用焦点相关的理论来制作精良的公益广告语提出一些实质性的建议。第三部分是结语部分,对本文的主要内容进行了总结。
[Abstract]:The focus problem involves phonological, syntactic, semantic and pragmatic aspects, and is a very complex linguistic phenomenon. The production of public service advertising language can not help but involve the theory of focus related. Taking this as the starting point, this paper focuses on the types of focus and the realization of focus in public service advertising language, and analyzes the characteristics of focus type and focus realization mode in public service advertising language. Finally, from the practical point of view, this paper puts forward some suggestions on making better public service advertising language by using the focus related theory. The specific content of this paper is divided into the following parts: the first part is the introduction of the first chapter, first of all, the research object and content of this paper are put forward, and then the research significance is expounded, which is of great practical significance to the production of excellent public service advertising language, and is also conducive to deepening the understanding of focus related theory, and then introduces the research status at home and abroad, mainly including the focus related theory and the research status of public welfare advertising language. Finally, the research methods and corpus sources of this paper are introduced. The second part is the second chapter, the third chapter and the fourth chapter, which is the main part of this paper. The second chapter makes a statistical analysis of the types of focus in public service advertising by means of econometric statistics, and summarizes the characteristics of focus according to the statistical results. The third chapter analyzes the focus realization mode in public service advertising language from three angles of phonetic means, lexical means and syntactic means, and then sums up the characteristics of focus realization mode in public service advertising language. The fourth chapter mainly aims at the conclusion of the second and third chapters, and puts forward some substantive suggestions on how to use the focus related theory to make excellent public service advertising language. The third part is the conclusion part, which summarizes the main content of this paper.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H136
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本文编号：2509156