景点介绍网络旅游语篇的多模态话语分析

发布时间：2021-01-24 15:52

　　旅游景点介绍语篇是旅游语篇的一个小分支,作为一种推销手段,其主要目的是向潜在顾客提供旅游信息,并最终说服他们购买旅游产品。随着新技术,尤其是多媒体技术的发展,人们获取旅游信息的渠道已经发生巨大变化,网络成为获取信息主要渠道之一。景点介绍网络旅游语篇的意义生成过程涉及到多种符号资源互动,具有多模态特征。然而,对这种文本类型的研究过去以单模态为主,鉴于理论研究与实际情况之间的巨大差距,本文主要研究旅游语篇的多模态特征。多模态话语分析是话语分析的一个分支,主要研究各种符号资源之间的互动及意义生成机制。作为一种有效手段,多模态话语分析已经被应用于纸质文本、超文本和三维物体的研究。多模态语篇分析不是关注某种符号资源,而是研究各种符号的意义生成及符际互补机制（intersemiotic complementarity）。本研究从旅游官方网站收集了30篇旅游景点介绍文章作为语料,并进一步分成两个分支:15篇中文旅游语篇和15篇英文语篇。本研究的分析框架是建立在简内特?琼斯的多模态分析基础之上,包括:采用定量分析的多模态成分分析（Multimodal Content Analysis）和采用定性分析的... 

【文章来源】：中国海洋大学山东省 211工程院校 985工程院校 教育部直属院校

【文章页数】：91 页

【学位级别】：硕士

【文章目录】：
摘要
Abstract
List of Figures
List of Tables
List of Abbreviations
Chapter One Introduction
    1.1 Social Background
    1.2 Theoretical Background
    1.3 Rationale for Choosing the Topic
    1.4 Purpose of the Study
    1.5 Organization of the Thesis
Chapter Two Literature Review
    2.1 Introduction
    2.2 Tourist Information Text: Monomodal Perspectives
        2.2.1 The Attributes and Functions of Tourist Information Text
        2.2.2 Tourist Information Text: Linguistic Perspective
        2.2.3 Summary
    2.3 A Survey of Multimodal Discourse Analysis
        2.3.1 A General Introduction to MDA
        2.3.2 Key Tenets
    2.4 Application of MDA in different Medium
        2.4.1 MDA in Three Dimensional Material Objects in Space
        2.4.2 MDA in Hypertext
        2.4.3 MDA in Printed Pages
Chapter Three Methodology
    3.1 Data Collection
    3.2 General Research Design of This Thesis
    3.3 An Overview of Multimodal Content Analysis
        3.3.1 A General Introduction to MCA
        3.3.2 Image of Screen: the Unit of Analysis
    3.4 Categorization of Content Analysis
        3.4.1 Types of Visuals
        3.4.2 Location of Visuals on Screen
        3.4.3 Visual Density and Proportion of Visual Blocks to Text Blocks
        3.4.4 Types of Text Blocks
        3.4.5 Types and Functions of Interactivity
        3.4.6 Types of Animation
    3.5 Limitations of Content Analysis
Chapter Four Results of MCA and Discussion
    4.1 Types of Visuals
        4.1.1 Metafunctional Foregrounded Visual Categories
        4.1.2 Experientially-foregrounded Visuals
        4.1.3 Interpersonally-foregrounded Visuals
        4.1.4 Textually-foregrounded Visuals
    4.2 Visual Density and Proportion of Visual Blocks to Text Blocks
    4.3 Location of Visuals
    4.4 The Content Analysis of Text Blocks
        4.4.1 Analysis of Experientially-oriented Text Blocks
        4.4.2 Analysis of Interpersonally-oriented Text Blocks
        4.4.3 Analysis of Textually-oriented Text Blocks
    4.5 Interactivity
    4.6 Summary
Chapter Five Multimodal Discourse Analysis: A Qualitative Analysis of Web-page Based TIT
    5.1 The Ideational Intersemiotic Complementarity
        5.1.1 Introduction
        5.1.2 Qualitative Analysis of the General Title
        5.1.3 Qualitative Analysis of the Map
        5.1.4 Qualitative Analysis of the Image and Video Gallery
        5.1.5 Qualitative Analysis of the Main Text
    5.2 The Interpersonal Intersemiotic Complementarity
        5.2.1 The Intersemiotic Reinforcement of Address
        5.2.2 The Intersemiotic Attitudinal Congruence or Dissonance
Chapter Six Discussion
    6.1 Answer to Research Questions
    6.2 Theoretical Implications of This Study
    6.3 Practical Implications of This Study
Chapter Seven Conclusion
    7.1 The Major Findings
    7.2 Significances of This Thesis
    7.3 Research Limitations
References
Appendix
Acknowledgements
Resume
List of Publications


【参考文献】：
期刊论文
[1]多模态语篇分析与系统功能语言学[J]. 杨信彰.  外语教学. 2009(04)
[2]多模态话语理论与媒体技术在外语教学中的应用[J]. 张德禄.  外语教学. 2009(04)
[3]多模态话语分析综合理论框架探索[J]. 张德禄.  中国外语. 2009(01)
[4]卡明斯诗歌“l(a”的多模态功能解读[J]. 王红阳.  外语教学. 2007(05)
[5]多模态话语分析的理论基础与研究方法[J]. 朱永生.  外语学刊. 2007(05)
[6]社会符号学研究中的多模态化[J]. 胡壮麟.  语言教学与研究. 2007(01)
[7]社会符号学与广告话语分析[J]. 励松青.  安徽理工大学学报(社会科学版). 2005(02)
[8]多模式话语的社会符号学分析[J]. 李战子.  外语研究. 2003(05)



本文编号：2997517