语域理论视角下高校官方微信公众号语篇特点研究

发布时间：2024-06-01 20:06

　　作为一种新兴的社交工具,微信在我们的生活中扮演着越来越重要的角色,对社会和人们的生活产生了重要的影响。微信公众号是微信发展壮大的产物,具有信息多样,便捷,直观等优势,已经成为个人、组织、公司等传递信息和树立形象的重要渠道。所有高校都开通了官方微信公众号,通过语篇来进行信息传递,形象宣传,提高公信力,其语篇的特征已受到越来越多的学者的关注。本文以湖南省三所高校分别为中南大学、湖南大学、湖南工业大学,其官方微信公众号语篇特点作为研究对象,收集大量语料,时间为2018年3月至7月,分别为136篇、125篇、137篇,采用定量分析、定性研究、问卷调查等的研究的方法。本文对高校官方微信公众号语篇特点分析,研究,分类,其主要表现词汇、句子、语篇、特殊效果四个层面。然后在此基础上再从语域理论方面分析高校官方微信公众号语篇具有此特点的原因。通过研究发现,高校官方微信公众号语篇特点表现在四个方面,在词汇层面,“佛系”,“pick”,“打call”这类热词新词使用多(有语篇高达8个);“呢”,“呀”,“啊”,“哦”,“啦”,“嘿”等语气词使用频繁(平均每个语篇有2个),第二人称出现频率高,其中“你”占第二...

【文章页数】：121 页

【学位级别】：硕士

【文章目录】：
Abstract
摘要
List of Abbreviation
Chapter1 Introduction
    1.1 Research background
    1.2 Objectives and significance
    1.3 Research questions and methods
    1.4 Structure of thesis
Chapter2 Literature Review
    2.1 Introduction of official WeChat public platforms of universities(OWPPU)
    2.2 Previous studies on WeChat public platforms(WPP)and OWPPU
        2.2.1 Previous studies on WPP
        2.2.2 Previous studies on OWPPU
    2.3 Previous studies on register theory
    2.4 Texts analysis from register theory
        2.4.1 Traditional texts
        2.4.2 Electronic texts
        2.4.3 New media texts
Chapter3 Features of OWPPU Texts
    3.1 Lexical level features
        3.1.1 Use of buzzwords
        3.1.2 Frequent use of modal particle
        3.1.3 Frequent using the second person in singular
    3.2 Sentence level features
        3.2.1 Use of code–mixing
        3.2.2 Rewriting or imitating sentence
        3.2.3 Special appellation
    3.3 Discourse level features
        3.3.1 Literariness
        3.3.2 Coexistence of written forms and spoken forms
        3.3.3 Strong interactions
        3.3.4 Diverse symbols
    3.4 Special effect level features
        3.4.1 Humorous effect
        3.4.2 Novel effect
Chapter4 Analysis of the Text Features of OWPPU from Perspective of Register Theory
    4.1 Field of discourse
        4.1.1 Language environment
        4.1.2 Topics
    4.2 Tenor of discourse
        4.2.1 Receivers
        4.2.2 Social distance
    4.3 Mode of discourse
        4.3.1 Screen-reading era
        4.3.2 New media era
Chapter5 Analysis of the Special Effect of OWPPU Texts from Register Deviation
    5.1 Register borrowing of OWPPU texts
        5.1.1 Register borrowing in words
        5.1.2 Register borrowing in discourse
    5.2 Register mixing of OWPPU texts
    5.3 Register switching of OWPPU texts
Chapter6 Conclusion
    6.1 Major findings of the research
    6.2 Limitations of the research
    6.3 Implications and suggestions for further study
Bibliography
Websites visited
AppendixⅠ:The Questionnaire and Survey Results
AppendixⅡ:Part of Corpus of you(singular),you(plural)
攻读学位期间主要科研成果
Acknowledgements



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