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第三种现实:“后真相时代”的媒介伦理悖论

发布时间:2017-12-31 06:24

  本文关键词:第三种现实:“后真相时代”的媒介伦理悖论 出处:《当代传播》2017年04期  论文类型:期刊论文


  更多相关文章: 第三种现实 后真相时代 媒介伦理


【摘要】:移动互联网时代,有些网络媒体为了追求点击率和浏览量,以基于事实又偏离事实的传播手段,故意营造介于真实与虚假之间的第三种现实,从而迎合"后真相时代"的受众情绪,导致数字技术与媒介伦理出现悖论——点击率不断增加,影响力不断扩大,而传者的职业素养愈加退化,受众的价值观念愈加扭曲。对此,网络媒体既要坚守职业伦理的真实性取向,还要不断调整媒介伦理的认知模式和实践路径,将媒介伦理由外设转为内置,提升社交平台参与者的媒介素养,防止传播效率与媒介伦理二律背反现象蔓延。
[Abstract]:In the era of mobile Internet, some network media deliberately create a third reality between truth and falsehood in order to pursue the click rate and the number of views, and to deviate from the means of communication based on facts. In order to cater to the "post-truth era" of the audience mood, resulting in digital technology and media ethics paradox-click rate is increasing, the influence continues to expand, and the professional literacy of the disseminator more degraded. Therefore, the network media should adhere to the authenticity orientation of professional ethics, and constantly adjust the cognitive mode and practice path of media ethics, so as to change media ethics from peripheral to built-in. To improve the media literacy of social platform participants to prevent the spread of communication efficiency and media ethics.
【作者单位】: 华中师范大学新闻传播学院;
【分类号】:G206
【正文快照】: 移动互联网技术使得信息传播更加快捷,但却不能保证信息内容整体真实客观,由此产生一种新的语境——第三种现实,即信息内容介于真实与虚假之间,不完全客观也不完全虚构,是一种情绪化的现实。如,中国对美国存在5000亿美元贸易顺差,被特朗普竞选班子解读为中国对美国不够公平,以

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