在桂东盟留学生对中国媒体的接触状况与信任度研究

发布时间：2018-01-05 07:31

本文关键词：在桂东盟留学生对中国媒体的接触状况与信任度研究　出处：《广西大学》2017年硕士论文　论文类型：学位论文

【摘要】：当代社会,随着传播科技的日新月异,媒体在私人领域和政治、经济、社会、文化等公共领域都发挥着巨大作用。而媒体在国际传播领域中能否发挥塑造国家形象、争夺国际话语权、营造良好国际舆论环境的功能,则会受到很多因素的制约,受众对媒体的信任度就是制约因素之一。因此,在国际受众有其本国媒体、欧美媒体等众多有竞争力的消息源的情况下,他们对中国媒体的接触状况如何、对中国媒体的信任度如何的问题亟需得到关注。与此同时,广西作为中国与东盟各国唯一海陆相接的省区,与东盟国家山水相连,文化相近。随着我国与东盟关系的不断发展深化,广西已成为东盟国家学生出国留学热门省区,同时也是国内接收东盟留学生人数最多的省区之一。在桂东盟留学生作为国际受众的一部分,其对中国媒体的接触状况、信任度状况能折射出中国媒体在东盟国家的影响力。本文采用问卷调查、深度访谈的方法,测量在桂东盟留学生对中国媒体的接触状况与信任度状况,为我国媒体在对外传播过程中如何提高可信度提供了实证数据。得出以下结论:(1)东盟留学生使用最多的是自己国家的媒体和欧美国家的媒体,而不是我国媒体;(2)在我国媒体中,使用最多的是其他大陆媒体,而不是广西当地媒体;(3)面对突发事件时,东盟留学生选择自己国家的媒体来进行第一时间了解和进一步了解的比例最高;(4)东盟留学生最信任的是其母国媒体,而不是中国媒体;在我国媒体中,最信任的是其他大陆媒体,而不是广西当地媒体;(5)在东盟国家中,老挝留学生是使用我国媒体最多的,也是最信任我国媒体;印度尼西亚的留学生是使用最少的,也是最不信任的;(6)在传播体系中,在桂东盟留学生最信任的是大众传播,而不是自我传播和人际传播。
[Abstract]:Contemporary society, with the rapid development of communication technology, the media in the private sphere and political, economic, social. Culture and other public fields play a great role, and the media in the field of international communication can play a role in shaping the image of the country, fighting for the right to international discourse, and create a good environment for international public opinion. It will be restricted by many factors, the audience trust in the media is one of the constraints. Therefore, in the international audience has its own media, European and American media and many other competitive sources of information. Their engagement with Chinese media and their confidence in Chinese media are in urgent need of attention. Guangxi, meanwhile, is the only province where China and Asean countries are connected by sea and land. With the continuous development of the relationship between China and ASEAN, Guangxi has become a popular province for ASEAN students to study abroad. At the same time, it is also one of the provinces and regions that receive the largest number of ASEAN students in China. As a part of the international audience, ASEAN students in Guangxi are in contact with the Chinese media. Trust status can reflect the influence of Chinese media in ASEAN countries. This paper uses questionnaires and in-depth interviews to measure the contact and trust of ASEAN students to Chinese media. This paper provides empirical data on how to improve the credibility of Chinese media in the process of external communication. The following conclusions are drawn: 1) ASEAN students use the most media in their own countries and in Europe and the United States. Not the Chinese media; (2) other mainland media, not Guangxi local media, are used most in Chinese media; (3) in the face of emergencies, the proportion of ASEAN students choosing the media of their own country to get to know and further understand at the first time is the highest. (4) the most trusted by ASEAN students is their home country media, not Chinese media; In Chinese media, the most trusted media is other mainland media, not Guangxi local media; Among the ASEAN countries, the Lao students use the Chinese media the most and trust the Chinese media the most. Indonesian students are the least used and the least trusted; In the communication system, the most trusted students in ASEAN are mass communication, not self-communication and interpersonal communication.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G648.9;G206

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