基于社会实践理论的微信场域研究

发布时间：2018-01-05 08:01

本文关键词：基于社会实践理论的微信场域研究　出处：《四川省社会科学院》2017年硕士论文　论文类型：学位论文

【摘要】：随着互联网迅速地发展,虚拟空间与现实空间的界限越来越模糊。人们不仅能够在现实生活中进行社会交流,也可以通过社交媒介进行跨时空的即时互动,这种即时通讯软件符合当代人的快节奏生活和工作的需求。在众多即时通讯软件中,微信以在线跨通信运营商、跨操作系统、语音短信、视频、文字、图片等功能吸引了大量的用户,以绝对的优势占据社交媒介首位。据2016年微信数据报告,2016年9月的平均日登录用户达到7.68亿,50%的用户每天使用微信超过90分钟,由此,可以发现,微信的用户数量十分庞大,而且用户黏性高。这些数据反映了对于微信存在的巨大优势,是社交媒介中的“大赢家”。通过对历史资料和文献的搜集、整理,虽然已经有诸多关于微信的研究,但是都较为片面,而缺少系统性。因此,本文拟从社会实践理论角度出发,对微信中的资本、惯习以及场域三个核心要素逐一进行分析,用系统的研究方法对微信场域进行分析。首先是探索微信场域中资本、位置和前两者互动构成的场域运作机理,其次是探索这个场域对行动者生活的影响,虚拟社会资本、媒介环境、生活方式、社会舆论等方面的影响和作用。把社交媒介看作系统进行分析,不仅可以解释社交媒介的短期传播效果,也可以阐释社交媒介长期综合的社会影响。因此,本文对以微信为代表的社交媒介进行研究,具有显著学术价值和现实意义。
[Abstract]:With the rapid development of Internet, virtual space and realistic space boundaries become increasingly blurred. People can not only social communication in real life, can also carry out real-time interaction across time and space through social media, the instant messaging software with the life and work of contemporary people's fast-paced needs. In many instant messaging software, WeChat the online cross communication operators, cross operating system, voice messaging, video, text, pictures and other features to attract a large number of users, with an absolute advantage to occupy the social media first. According to the 2016 WeChat data report, the average daily users logged in September 2016 reached 768 million, 50% of users use WeChat every day more than 90 minutes, thus, it can be found that the number of users of WeChat is very large, and high user stickiness. These data reflect the huge advantage of WeChat's existence, is social media in the "big win Home. Based on historical data and literature collection, collation, although there have been many studies about WeChat, but are relatively one-sided, and lack of systematic. Therefore, this article from the perspective of the theory of social practice, to WeChat in the capital, habitus and field three core elements were analyzed one by one, to WeChat the field was analyzed with the method of the system. The first is to explore the capital of WeChat in the field of field operations, the interaction mechanism of both position and the second is to explore the effect of this field on the actors of life, virtual social capital, media environment, life style, influence public opinion and take effect. Social media as system analysis, short communication effect can not only explain the social media, can also affect the long-term social comprehensive interpretation of social media. Therefore, to WeChat as the representative of the social media Research has significant academic value and practical significance.

【学位授予单位】：四川省社会科学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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