电视公益节目《等着我》研究

发布时间：2018-01-12 21:27

本文关键词：电视公益节目《等着我》研究　出处：《新疆大学》2017年硕士论文　论文类型：学位论文

【摘要】：公益节目能培养公众的公益理念,具有激励人们树立服务社会、关爱他人的意识,能够起到提升全民的道德水平,引导社会不断前进的积极作用。《等着我》节目是中央电视台综合频道推出的大型公益寻人节目,首播时间为2014年4月5日,2015年收视率大爆发,广受好评。笔者希望对本节目进行剖析以期对电视公益节目的良性传播提出几点建议。本研究采用了文献梳理法、定性分析法、个案研究法这四种方法。本文的研究框架采用了拉斯维尔的“5W模式”,即:谁(who),说了什么(says what),渠道(in which channel),对谁说(to whom),取得的效果(with what effects)。拉斯维尔的“5W模式”是传播学的基本模式,其中包含以下几个部分内容:控制、内容、媒介、受众、效果。也是就说节目组通过受众接受并喜爱的方式来构建节目并通过什么样的传播方式传达给受众以达到最优的传播效果。本研究节选的节目样本时间跨度为2014年4月5日到2017年1月24日,笔者统计的数据如下:一共148期节目,其中包括17期精编版,国庆特辑3期,清明特辑2期,端午特辑2期,重复播的期数有8期。在《等着我》选题里,寻找亲人的选题数量最多,总计为258例;其次是恩人的寻找,有37例;战友的寻找,22例;其他16例;朋友11例;偶遇6例;配偶5例;初恋3例。《等着我》节目由于开播时间不长,所以关于本节目的研究不多。通过对本节目的研究笔者发现《等着我》在内容生产上树立了公益与节目相结合的理念,肩负起了电视公益节目职责。在传播渠道上积极践行互联网与优质内容的融合,充分利用网络新形态助力电视公益节目的传播。笔者希望借此研究助力中国电视公益节目的良性发展。
[Abstract]:Public welfare programs can cultivate the public's concept of public welfare, encourage people to set up the consciousness of serving society and caring for others, and can improve the moral level of the whole people. The program "waiting for me" is a large-scale public service search program launched by the Comprehensive Channel of China Central Television. The first broadcast time is April 5th 2014, and the ratings broke out in 2015. The author hopes to analyze this program in order to put forward some suggestions on the benign dissemination of TV public welfare programs. This study adopts the method of literature combing and qualitative analysis. Case study these four methods. The research framework of this paper is based on Rasville's "5W model", that is, who says what? The channel is in the which channel, who says to whom. The effect achieved with what effects.Rasville 's "5W model" is the basic model of communication, which contains the following parts: control, content, media. Audience. It is also said that the program group constructs the program through the way that the audience accepts and likes and through what means of communication is communicated to the audience in order to achieve the best communication effect. The sample time span of the program selected in this study is 2. April 5th to January 24th 2017, 2004. The author's statistics are as follows: a total of 148 programs, including 17 fine edition, National Day special 3, Pure Brightness special 2, Dragon Boat Festival special 2. The number of repeated episodes is 8. In the topic of waiting for me, the number of topics seeking relatives is the most, a total of 258 cases; The second is the search for benefactor, there are 37 cases; 22 cases were searched for comrades in arms; Other 16 cases; 11 friends; 6 cases happened; 5 spouses; "waiting for me" program due to the opening time is not long. Therefore, there is not much research on this program. Through the study of this program, the author found that "waiting for me" in the production of content set up the concept of the combination of public welfare and programs. Shoulder the responsibility of TV public programs and actively practice the integration of the Internet and high-quality content in the channels of communication. The author hopes to make full use of the new form of network to help the spread of TV public welfare programs.
【学位授予单位】：新疆大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222

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