健康传播研究常模:理论框架与学术逻辑——以“HINTS中国”调研项目为例

发布时间：2018-01-19 02:04

本文关键词： 应用传播学研究健康传播数据价值挖掘分析范式　出处：《编辑之友》2017年11期 　论文类型：期刊论文

【摘要】：文章以健康传播研究为范本,建构了一个具有普遍示范意义的应用传播学的研究大纲和分析模式。健康传播的研究一般沿着两个维度展开:一是传播的效应维度,分为健康信息的触达与认知、健康观念的形成与演化、健康行为的启动与培育三个层次;二是传播的社会维度,分为微观个体性因素对健康传播与信息加工的影响、中观群体性因素对健康传播与信息加工的影响、宏观社会性因素对健康传播与信息加工的影响三个方面。文章基于发轫于美国的"健康信息全国趋势调查",并结合我们在中国HINTS调查所获得的研究经验,较为详尽地探讨了如何对调查数据进行深度价值挖掘,以及其所依照的十个相关理论模型的框架和范式。
[Abstract]:The article is modelled on the study of health communication. This paper constructs a research outline and analysis model of applied communication with universal demonstration significance. The study of health communication is generally carried out along two dimensions: one is the effect dimension of communication. It is divided into three levels: the touch and cognition of health information, the formation and evolution of health concept, and the initiation and cultivation of health behavior. The second is the social dimension of communication, which is divided into micro individual factors on health communication and information processing, and meso group factors on health communication and information processing. The influence of macro social factors on health communication and information processing. This paper is based on the National trend Survey of Health Information, which originated in the United States. Based on the research experience of HINTS survey in China, this paper discusses in detail how to mine the data in depth, and the framework and paradigm of the ten relevant theoretical models.
【作者单位】：北京师范大学新闻传播学院;中国人民大学新闻学院;美国乔治梅森大学;
【分类号】：G206
【正文快照】： 应用传播学的研究一般属于问题导向型的研究,它健康传播的研究一般是沿着两个维度展开:一是传的长项在于以认识、把握和解决问题为核心,视野开播的效应维度,分为健康信息的触达与认知、健康观念阔、手段灵活,常常能够打破既有的学术逻辑与框架,的形成与演化及健康行为的启动与

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