传播效果视角下的体育数据新闻可视化策略分析

发布时间：2018-01-19 07:42

本文关键词： 体育数据新闻可视化策略传播效果　出处：《成都体育学院》2017年硕士论文　论文类型：学位论文

【摘要】：在大数据相关技术的发展推动下,可视化已应用于人类生产、生活的各个方面,特别是在新闻传播领域,可视化处理能够使新闻信息以更加形象、快速、简洁地传递给受众。对于体育新闻,可视化提高了体育新闻的预测性、时效性和交互性,已经成为新闻学界研究的热点。通过梳理相关文献资料,体育为背景的数据新闻可视化研究较少,目前还未有以视觉元素为视角分析体育数据新闻可视化的研究。现有可视化研究成果大多基于美学,而体育数据新闻可视化是涉及色彩学、图形学、传播学和心理学等多学科的研究。基于此,论文在分析体育新闻传播特征的前提下,以视觉元素中的色彩、图形、图形位置和文字要素为分析目标,结合传播学、心理学等学科分析手段,以国内外体育数据新闻案例为分析对象,从心理和生理层面审视体育数据新闻可视化对受众认知的影响,从而得出体育数据新闻可视化策略和方法,并通过实际案例对相关策略和方法进行验证。结尾部分,对体育数据新闻可视化研究的发展进行展望。据此,论文共分为六个章节:第一个章节为绪论部分,主要阐述论文研究的背景和意义,并对与论文相关的文献资料进行梳理,从而提出论文研究的重点和创新之处。第二个章节为体育数据新闻可视化传播特征以及研究进展,该部分阐述了可视化的相关概念,论述了可视化对传播效果的影响因素,并分析体育数据新闻的传播特征,总结了现阶段体育数据新闻研究与应用的现状。第三个章节为论文核心部分,该部分分别以视觉元素中的色彩、图形、图形位置及文字要素为分析目标探索其对体育数据新闻可视化传播效果的影响,从而找到视觉元素影响体育数据新闻可视化传播效果的理论基础。第四个章节则从可视化处理对体育数据新闻传播效果的影响入手,以视觉元素为切入点,分析可视化处理与体育数据新闻融合的特征与规律。第五个章节总结了体育数据新闻研究与应用中的不足,提出相应的对策和意见。第六个章节作为论文的总结和展望,归纳了论文的相关观点,并提出未来体育数据新闻可视化策略研究的重点。论文着重剖析了可视化中视觉元素对新闻传播效果的影响,得出了可视化促进体育数据新闻传播效果的相关理论依据。研究成果有助于深化体育数据新闻可视化研究的理论研究,同时对体育数据新闻可视化相关实践具有指导意义,使理论更好地指导实践,最终使体育数据新闻可视化达到研究与应用的协调发展。
[Abstract]:With the development of big data technology, visualization has been applied to all aspects of human production and life, especially in the field of news communication. Visual processing can make news information more visual and fast. For sports news, visualization improves the predictability, timeliness and interactivity of sports news, and has become a hot topic in the field of journalism. There are few researches on the visualization of sports data news in the background of sports. At present, there is no research on visualization of sports data news from the perspective of visual elements. Most of the existing visualization research results are based on aesthetics. Sports data news visualization is involved in color, graphics, communication, psychology and other multidisciplinary research. Based on this, the paper analyzes the characteristics of sports news dissemination, with the visual elements of color. Graphics, graphic location and text elements for the analysis of the target, combined with communication, psychology and other disciplinary analysis means, with domestic and foreign sports data news cases as the analysis object. From the psychological and physiological level, this paper examines the impact of sports data news visualization on audience cognition, and obtains the strategies and methods of sports data news visualization. And through practical cases to verify the relevant strategies and methods. At the end, the development of sports data news visualization research is prospected. Based on this, the thesis is divided into six chapters: the first chapter is the introduction part. This paper mainly expounds the background and significance of the research, and combs the literature related to the paper. The second chapter is the characteristics of visual communication of sports data news and research progress, this part describes the related concepts of visualization. This paper discusses the influence factors of visualization on the communication effect, and analyzes the characteristics of sports data news dissemination, summarizes the current situation of sports data news research and application. The third chapter is the core part of the paper. In this part, the visual elements of the color, graphics, graphic location and text elements for the analysis of the analysis of the impact on sports data news visual communication effect. In order to find the visual elements of sports data news visual communication effect of the theoretical basis. The fourth chapter from the visual processing of sports data news dissemination effect of the impact, with visual elements as the starting point. Analyze the characteristics and rules of visual processing and sports data news integration. The fifth chapter summarizes the lack of sports data news research and application. Put forward the corresponding countermeasures and suggestions. The sixth chapter as a summary of the paper and prospects, summed up the relevant views of the paper. And put forward the focus of the future sports data news visualization strategy research. The paper focuses on the visual elements in visualization of the impact of news dissemination effect. Obtained the visualization to promote the sports data news dissemination effect related theory basis, the research result is helpful to deepen the sports data news visualization research the theory research. At the same time it has the guiding significance to the sports data news visualization related practice, causes the theory to guide the practice better, finally enables the sports data news visualization to achieve the coordinated development of the research and the application.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G210.7;G80-05

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