央视《等着我》节目公益传播特色研究

发布时间：2018-01-19 08:01

本文关键词： 公益传播媒体责任《等着我》　出处：《河北大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着媒体技术的革新,电视节目由原来较为单一的内容形态时期发展为如今内容多元、形式多样的节目共生阶段。在诸多的电视节目中,电视公益节目将公益理念加入电视制作,利用电视媒体的平台影响力,引导公益舆论,传播公益理念,它是契合媒体社会责任的重要电视节目形态。2014年,央视综合频道首档公益寻人节目《等着我》开播。该节目一改以往公益节目中公益与游戏、竞技等娱乐元素相结合的节目形态,采用简单的访谈形式弱化娱乐元素,凸显公益本色,聚合国家力量提供切实寻人救助。依托节目搭建的全方位权威的“全媒体公益寻人平台”,数千人已成功找回失散已久的故人。截止到目前,央视《等着我》节目是当前我国所有电视公益节目中持续时间最长,传播影响力最大的电视公益节目。本文主要对央视《等着我》节目的公益传播特色进行研究,在分析节目产生动因、流程内容与社会反响的发展背景基础上,重点对节目公益传播特色进行全方位的提炼。节目中的制片人、编导把握节目的公益定位,主持人、嘉宾以各自特有的人文关怀传播节目公益主题。节目以“寻人”为主线,延伸寻友、寻亲、寻恩等多样化选题类型,围绕普通人的真实寻人故事,呈现寻人者与失联者真实团圆场面,在故事叙事中运用了悬念设置等多种艺术表现手段。依托节目建立的“全媒体公益寻人平台”打通了节目与寻人者、节目与观众、观众与寻人者之间沟通的桥梁,实现了节目的线上与线下的互联互通,构建了电视公益传播新模式。论文第四章总结了《等着我》节目的一些制作经验。如细分公益领域,把握公益主题,实现公益传播专业化;融合新媒体,发挥国家力量,实现公益发展力量化等,希望对其他电视公益节目的发展有一定的启示作用。
[Abstract]:With the innovation of media technology, TV programs have changed from a single content form period to a multi-content, diverse program symbiosis stage. In many TV programs. TV public welfare programs will add the public welfare concept to television production, use the platform influence of television media, guide public opinion, spread the public welfare idea. It is an important form of TV programs that fit the social responsibility of the media. In 2014, the first public service search program "waiting for me" was launched on the CCTV Integrated Channel. The program changed the former public welfare programs and games. Competitive entertainment elements combined with the form of programs, using a simple form of interviews to weaken entertainment elements, highlight the public interest. Aggregating national forces to provide effective assistance. Relying on the program to build a comprehensive and authoritative "all-media public service search platform", thousands of people have successfully recovered the long-lost old person. So far. CCTV's "waiting for me" program is the longest of all TV public welfare programs in China. This paper mainly studies the characteristics of the public welfare communication of CCTV's "waiting for me" program, based on the analysis of the causes, process content and social repercussions of the development background of the program. Focus on the characteristics of the public service communication of the program to carry on the omni-directional refining. The program producer, the director grasps the public welfare localization of the program, the host. Guests with their own unique humanistic concern to spread the program public interest theme. The program to "seek people" as the main line, extending the search for friends, relatives, and other diverse types of topics, around the real story of ordinary people. It presents the real reunion scene of the seeker and the missing person, and uses a variety of artistic expression means such as suspense setting in the story narration. The "whole Media Public interest seeking platform" established by the program can get through the program and the seeker. The communication bridge between the program and the audience, the audience and the seeker realizes the interconnection of the program online and offline. Chapter 4th summarizes some production experience of "waiting for me" program, such as subdividing the public welfare field, grasping the public welfare theme, realizing the specialization of the public welfare communication; It is hoped that the fusion of new media, the exertion of national power and the realization of the power of public welfare development will enlighten the development of other TV public welfare programs.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222

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