消费文化视域下网络脱口秀传播研究

发布时间：2018-01-19 13:41

本文关键词： 消费文化脱口秀传播研究　出处：《郑州大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着互联网的普及,网络正在逐步成为大众收看电视节目、电影、电视剧等视频的最主要渠道。在此背景下,我国的脱口秀节目逐步完成自身的转型式发展。从电视脱口秀到网民在社交媒体的自制视频,再到如今专业的网络视频平台制作的网络脱口秀节目,网络脱口秀呈井喷式发展。消费文化与大众文化相伴相生。随着网络自制节目占领了大部分大众文化市场,其内在的消费文化属性也趋于明显。越来越多的网络脱口秀为了被观众消费,正在被大量地生产着。正是这种规模化、批量化的生产,使得网络脱口秀被打下了深深的消费文化烙印。本文将运用消费文化的视角,对网络脱口秀的发展现状进行分析,试图发现其在当下时代背景下的内在规律。文章主体部分分为三大部分:第一部分介绍消费文化视域下网络脱口秀的发展流变,主要阐述消费文化的背景以及界定网络脱口秀不同的发展时期;第二部分进行消费文化视域下网络脱口秀的传播分析,从传播内容、传播主体、传播效果等方面系统地对网络脱口秀进行分析;第三部分是通过以上分析以及笔者的问卷调查结果,指出该类型节目当下存在的问题,并为现存问题提出解决方案。
[Abstract]:With the popularity of the Internet, the Internet is gradually becoming the most important channel for the public to watch TV programs, movies, TV dramas, etc. In this context. China's talk show gradually completed its own transformation of development. From TV talk show to self-made video in social media, then to the professional network video platform to produce network talk show. Network talk show is a blowout development. Consumer culture and popular culture go hand in hand. With the network self-made programs occupied most of the mass culture market. More and more online talk shows are being produced in large quantities in order to be consumed by the audience. It is this kind of large-scale, mass production. This paper will use the perspective of consumer culture to analyze the development of network talk show. The main part of the article is divided into three parts: the first part introduces the development of network talk show in the perspective of consumer culture. It mainly expounds the background of consumer culture and defines the different development period of network talk show. The second part is to analyze the communication of network talk show from the perspective of consumer culture, and analyze the network talk show systematically from the aspects of communication content, main body and effect of communication. The third part is through the above analysis and the author's questionnaire results, points out the existing problems of this type of programs, and puts forward solutions for the existing problems.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222

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