媒介消费主义视角下“网络红人”现象研究

发布时间：2018-01-25 17:50

本文关键词： 消费主义网络消费主义网络红人互联网　出处：《西南大学》2017年硕士论文　论文类型：学位论文

【摘要】：“网络红人”这一现象是当今网络时代发展的一个必然结果,是当代网络信息传播发展所特有的一种存在。“网络红人”随着网络消费的发展从一个自我表达的群体到被商业操控的消费符号,从虚拟世界的传播到现实利益的看齐。我们不难看到,这些网络红人已经不再单纯的是网络上供人们娱乐消遣的笑点,而是逐渐成为了一种社会消费品,成为现代人们网络消费的消费符号,成为人们追求自身满足感的一种消费载体。因此他们开始被机械化的复制,并最终发展成为了一种商业化,品牌化的消费符号。本文以“网络红人”作为网络消费符号这一形象为出发,从消费主义的视角和符号学的角度去全面研究分析“网络红人”现象。文章的第一章通过描述当下网络盛行的时代,消费主义在网络传播过程中的渗透,并分析了网络消费主义的文化特征,为后文“网络红人”的研究做铺垫,通过分析“网络红人”兴起的消费主义语境,进一步为“网络红人”的符号研究递进。文章的第二章,通过归纳“网络红人”的消费符号类型,结合“网络红人”的典型案例总结出“网络红人”的符号意义所在。文章的第三章对“网络红人”的符号传播机制进行了解析,并结合调查数据分析了受众对于“网络红人”的消费所抱有的是一种怎样的消费心理。文章的第四章是对“网络红人”符号消费的理性审视,分析“网络红人”对社会的积极影响以及对“网络红人”符号消费的文化批判,并展望其未来发展的趋势。最后,文章在结语部分引发深思,对于当下网路时代的娱乐媚俗,娱乐狂欢的浮躁环境提出疑问:“网络红人”终究折射出来的是什么?是大众精神世界的空虚还是大众信仰的缺失?
[Abstract]:The phenomenon of "network red person" is an inevitable result of the development of network age. With the development of network consumption, "network red person" has changed from a self-expressed group to a consumption symbol manipulated by commerce. From the spread of the virtual world to the convergence of real interests. We can see that these network celebrities are no longer simply for entertainment on the network for people to laugh, but gradually become a kind of social consumer goods. It becomes the consumption symbol of modern people's network consumption and becomes a kind of consumption carrier for people to pursue their own satisfaction. So they begin to be copied by mechanization and eventually develop into a kind of commercialization. This article takes "network red person" as the image of network consumption symbol as the starting point. From the perspective of consumerism and semiotics to study and analyze the phenomenon of "network red man". The first chapter describes the current prevailing era of the Internet, consumerism in the network communication process of penetration. And analyzes the cultural characteristics of network consumerism, for the future study of "network red man", through the analysis of "network popular person" rise of consumerism context. The second chapter of the article summarizes the consumption symbol types of "network red people". Combined with the typical case of "network red person", the paper summarizes the symbol meaning of "network red person". The third chapter analyzes the symbol communication mechanism of "network red person". And combined with the survey data to analyze the audience for "network red person" consumption is a kind of consumption psychology. The 4th chapter of the article is the rational examination of the "network red person" symbol consumption. This paper analyzes the positive influence of "Internet Red Man" on the society and the cultural criticism on the "Internet Red Man" symbol consumption, and looks forward to its future development trend. Finally, the conclusion of the article leads to deep thinking. For the current Internet era of entertainment vulgar, entertainment carnival impetuous environment put forward the question: "network red man" after all reflects what is? Is it the emptiness of the mass spiritual world or the lack of popular belief?
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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